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Big followers…..but does it really count?

How many Twitter followers you have? 500, 800 or 1000? That is impressive, but it is time for a reality check. Continue reading

Engagement Rate VS Likes on Your Facebook

A new Facebook marketer or a company that has just started doing social media marketing on Facebook will be happy if they get a lot of likes… Continue reading

Steps to gain Social Engagement Value

The recent discussion on Ellen’s oscars-selfie has generated a worthwhile discussion of it’s marketing value. The digital marketing industry gave a warm response… Continue reading

3 reasons that prove Customer Loyalty is much more than Marketing

The expansion of social media and the rise of the sharing economy means that marketers need to collaborate with customers… Continue reading

5 Twitter Best Practices that add the human touch

When you bring a human touch to Twitter, it will be highly appreciated by your followers and will likely help you earn a broader social audience… Continue reading

A Sign-up is Not a Conversion: 4 Ways to evaluate Conversion

While concentrating on conversion rates, digital marketers are losing out on the original purpose… Continue reading

Is Guest blogging a wise choice?

Matt Cutts, the head of Google’s Webspam team has strongly expressed his opinion stating that guest blogs as an SEO strategy was “dead.” He warned website publishers before accepting guest posts from writers they don’t personally know. Continue reading

9 Lessons Learnt to Become a Socially Active Brand

There’s a lot of discussion about on the best tactics to improve engagement. After years of being in this field, we decided to share some lessons we have learned the hard way in this digital industry. We would like to share some of our insights with you. Continue reading

Six Tips for targeting the Online Customer

There are ample of opportunities for online surveys. When you use a free subscription based online survey, make sure it is designed to yield meaningful data. Continue reading

Hiring a Social Media Agency vs an In-House Person

Employees cost If a CEO of a company observes that all his competitors are using social networks to engage fans and customers, he decides to finally join in. He may hire a social media Manager, with a salary of say … Continue reading

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