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Latest Trends to Watch Out for in Social Media Marketing

When it comes to marketing, its important to keep oneself abreast of emerging trends used to promote products. Social media is also touted as the best place to learn the next big things in marketing horizons. At the Social Media … Continue reading

E-mail Marketing Best Practices for Your Business

The use of smart devices has increased the use of internet surfing and users are able to check their emails on the go. E-mail marketing is one of the most effective practice to target prospective customers. Businesses of all types … Continue reading

Social Media Marketing Strategies to Build Online Community

Today, online marketing is gaining fast momentum and it is the most popular platform which various businesses use to promote their business. Facebook, Twitter, Google+, Instagram, LinkedIn are some of the social networks for marketing your products and services. Online … Continue reading

Hyper-Personalization: Just Be Personal

Hyper -personalization is the latest key word in marketing. It cannot just be personal, you have to add some energy to it. It is the next level of tailored content that is customized to the needs of your leads or … Continue reading

Is Guest blogging a wise choice?

Matt Cutts, the head of Google’s Webspam team has strongly expressed his opinion stating that guest blogs as an SEO strategy was “dead.” He warned website publishers before accepting guest posts from writers they don’t personally know. He also had … Continue reading

Big followers…..but does it really count?

How many Twitter followers you have? 500, 800 or 1000? That is impressive, but it is time for a reality check. Continue reading

Engagement Rate VS Likes on Your Facebook

A new Facebook marketer or a company that has just started doing social media marketing on Facebook will be happy if they get a lot of likes… Continue reading

Steps to Gain Social Engagement Value

The recent discussion on Ellen’s oscars-selfie has generated a worthwhile discussion of it’s marketing value. The digital marketing industry gave a warm response… Continue reading

3 Reasons that Prove Customer Loyalty is Much More than Marketing

The expansion of social media and the rise of the sharing economy means that marketers need to collaborate with customers… Continue reading

5 Twitter Best Practices That Add The Human Touch

When you bring a human touch to Twitter, it will be highly appreciated by your followers and will likely help you earn a broader social audience… Continue reading

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