As search engines evolve, so do the tools for improving our content creation and outcome. Having a content marketing strategy is vital to maximize the value from these efforts. Making use of these tools should help you create more relevant and timely content. Below mentioned are a few tools.
Majority of us use search engine suggest services (autocomplete) to discover timely, related variations of targeted keywords. However, there are tools available that provide comprehensive suggest results from a single search from most major engines. Soovle and Ubersuggest suggest services from major engines like Google, Wikipedia, Answers.com, Yahoo, Bing, etc. By using both tools in conjunction, it’s possible to get an extensive list of potential keywords for use in both content optimization and creation. The Google AdWords Keyword Tool has been a fundamental for industry professionals for years. The tool is great for accessing Google’s own data and for discovering long-tail and related variations of your keyword.
Google Trends is something you need if you are curious to see if your searcher’s interest is ascending or descending. It allows you to enter multiple search terms simultaneously and will compare searcher interest of these terms over time.
Social Search Tools
Social is gaining momentum by the passing day and while this is happening, it is offering tremendous opportunities. Using social analytics and listening tools like Topsy and Bottlenose helps us to understand the conversations that are happening in real time and allows us to quickly discover trending topics. Both of these powerful tools give us insight into billions of conversations ensuring we have the most timely information and resources at our fingertips.
Refine results with Social Mention
Social Mention has the ability to refine your results to one specific social media platform. It sets up social media alerts around your keywords , but only for social media. It is a real-time social media analysis tool.
Use of Semantics
Search engines are using semantics to analyze relationships between words and phrases. Using semantic search and other word relationship technologies allows engines to decipher word meanings. With latent semantic indexing tools such as lsikeywords.com, we can quickly analyze the top 5 (or 10) results in Google for a query. You can also determine which words and phrases are semantically related to that term. This helps enrich your topic or subject matter, thus increasing your relevancy score for those terms and the likelihood of your content being returned in the search results.
A tweet, like, share, +1 or pin is an indicator that makes us aware that our post has resonated with readers. There are also communities of bloggers we can utilize to reach new audiences . Another noteworthy resource for finding guest posting opportunities is Blogger LinkUp.
We live in an exciting time, and we are fortunate to be part of an evolution in search marketing and technology. By being strategic in every part of our content marketing efforts, we can improve the quality of our content and improve the outcome from of our efforts.