Paid marketing can be a nightmare if you don’t do it properly as you are investing in a lot and need to get sound return on your investment. Often people don’t understand where their money is exactly going because they are not making the expected profit out of it. If you fail to implement an ideal paid marketing campaign, you see yourself buried under financial loss. But that’s not the case with every marketers because they ensure to run the campaign effectively that can help bring out the desired result. In marketing, it’s all about trying new things, exploring the other side and being extremely creative.
Here’s how you can drive better ROI from your PPC marketing campaign.
Reduce Non-Converting Spend
Non-converting ads are only leading to more financial damage and it’s better to find out what isn’t working and stopping it. Checking your campaign regularly for keywords that aren’t leading to conversion can help you significantly improve ROI. However, sometimes it is better to look for a longer date range, which can give you a better idea of the keywords that are working. For instance, if you find out that over a period of 6 months a particular keyword has converted nothing, you’d better put a stop to it to avoid further loss.
Utilize Remarketing List For Search Ads
As mentioned in PPC Hero, Remarketing Lists for Search Ads (RLSA) can be complemented with PPC campaigns to those within your remarketing lists. When the set-up is done, RLSA can help you with boosting your ROI. This technique can give more exposure to your campaign and bring in potential prospects rather than some audience who have never even heard about you.
Adding relevant ad extensions can say a lot more about your business and its products and services. Ad extensions tends to increase online visibility as your customers are able to see more about you, which can also lead to more click-through rates. Besides, you don’t to invest in extra money to add these extensions. There are plenty of ad extensions, so use the right one for your needs that can help your campaign.
Optimize Landing Page
The most important part of your campaign, landing page becomes the deciding factor for audience to stay or leave the site. Ensure to link the relevant landing page and make it more creative and engaging so that if not conversion, your visitor will at least spend some time on your website. Don’t forget the Call-to-Action (CTA) button. Highlight the button so that people know where to go and can drive action. Make your landing page more user-friendly.
Use Relevant Keywords
Keywords are the most important factor in a PPC campaign. You need to ensure to make use of relevant keyword that can rank you appropriately in the search engine. Bid your money on the right keywords; don’t waste your money.