By SiteEditor | Search Engine Optimization | 16 March 2015

As everyone is aware that SEO is a process of optimizing a website so as to get top ranking on search engine pages and at the same time increasing the traffic for the site. However, there is a slight difference when it comes to local SEO, wherein a website is optimized for local results. For example, if your business is in Salt Lake City then your focus would only be on Local SEO for the city. Whenever a user would search for a your type of business in Salt Lake City, your website would appear topmost on search engine results page. On the other hand, content marketing is a process of creating valuable and engaging content to generate leads and sales. Often, local Seo and content marketing strategies are used independently but they both go hand-in-hand. Here are five ways to combine them for optimal results:

Keeping a Blog:

This is the most essential factor in content marketing and many business are now setting up blog section for their website. This helps to create a strong online presence on web. Whenever you post a new blog, a new page gets added on your website which helps you to get inbound links. This proves to be a better technique from Seo point of view. A keyword rich blog engages more users rather than just a website without a blog section. It is the most powerful tool at your disposal. Keeping a blog is a great way to locally optimize your website. It helps you to increase visibility and traffic but blogging requires long-term commitment.

Get Online Reviews:

When performing local SEO tasks for a website, it is important to get it listed on business review sites like Yelp and Google plus. Online business review encourages users to know about your business propaganda in detail. At the same time, it is essential to list your locality to get maximum attention from users. Reviews help you to get higher ranking when a user feels your product/service has met his criteria. Online reviews have major implications on ranking of your site, which search results gets clicked and consumer buying decision.

Social Media Posting:

Seo and social media are interdependent on one another and this applies also local seo. Your social media content is a key in building a brand image and attracting new customers. Leverage social media to grow your customer base and engage with people in your local community. The most important rule is never leave information blank on your profiles. You should focus on including your business information, your official business name as you would like to present to your target audience, link to your website, complete address and links to other social networking sites.

Use of Images and Video:

Local Search Engine Optimization is not just about having written content, in fact, images and videos are the two most important types of content. They are known to attract larger followers. When you add title tags and alt tags to these images or videos focusing on keywords, this can help you to improve search engine rankings.

Avoid Being Inconsistent:

The biggest problem with local SEO efforts is inconsistency. The inconsistency that may be bringing your organization down in terms of local SEO are inconsistencies in your NAP, which stands for Name, Address, and Phone Number. Often, NAP is used by Google and other search engines to categorize business and helps search engines to display when a similar product, service, or business’s name is searched. Any inconsistency in NAP could affect rankings badly.

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