Your website is the face of your business online. If customers find your website to be shabby or poorly designed then this will not only result into a bad impression of the brand on your customers but also they would not want to do business with you. Hence, with a bad website you will lose out on the customer as well as brand reputation. Your website should be such that it is liked by your customers for your sales to go up and search engines for it to be SEO optimized. These are two different aspects but are extremely important in their own way. In order to get the benefits of both, take a look at the following 5 tips:.
Keep It Simple But Attractive: Obviously your website needs to be attractive and such that it will enable the viewer to stay on your website and get to know more about your business. You don’t need to make it look like an art piece unless thats what you deal in. You need to choose your layout as per your target audience. It all depends on the tastes and preferences of the people your are targeting.
Put Yourself In The Customer’s Shoes: Design your website based on what your customer’s views. You views about your products/services can differ from that of your customers. Hence, your website should be designed keeping in mind the customer’s views and not your own. Make your strengths as your base and make it evident in your website.
Provide Your Customers With Quality Content: The content on your website should be written with a view to benefit your customers and not purely for sales purpose or to attract search engines. The content should be informative and helpful to your customers. Avoid grammatical errors, poor execution and lack of purpose of the content.
Incorporate Navigation In Your Website: Navigation in your website plays a key role in enabling your customers to find whatever they need. Incorporate navigation non both the header and the footer of your website. A drop down menu is very good for including better access to pages within your site.Also, you can put up a side bar to provide easy-to-use access.
Make It SEO Optimized: After performing the above, it is time to increase the visibility of your website on various search engines. This can be done by making your website SEO optimized. Hire a professional SEO agency to increase the PR of your website. Pay attention to keywords and use Google analytics so as to reach your target audience efficiently.