A reputed directory can help you in many ways, not only with means of traffic, but also offering a maximum exposure to your site. Your website can easily get linked in major search engines as well as some other successful websites. This increases your website ranking and number of visitors visiting your site. The best part of directory sites is that they does not list the websites based on keywords; instead they use category list to look for niche based websites. This helps you target niche based audiences, rather than just the keywords.
Since long, a myth has always grown about directory submission, which states whether it is actually important for effective SEO campaign. However, with the changing search engine algorithms and the functioning of web directories, it has been proved that if the site is linked well then the website will definitely perform well. But care must be taken while submitting the sites and also make sure that correct details are entered about the site with appropriate link wherever required.
Most directory sites that we see presently accepts website links in various categories, including arts, business, computers, games, media, health, shopping, and sports. Since the directory is moderated regular, there are zero percent of Spam present on such directories that makes it more trustworthy for major search engines. Thus, submitting your site to such directories gives additional benefit to your site, along with quality backlinks.
For this reason, most SEO experts recommend directory submission to their clients and prefer and use it for effective SEO campaign at low money investment. Again care must be taken while submitting your site to a directory since there are many such sites wherein submission is simply waste of time as most of them are not so reputed. Hence, submission to reputed directories that actually show improvements in your ranking as well as traffic is worth spending time and money than elsewhere.