By SiteEditor | Email Marketing | 3 May 2017

Nowadays, all eyes are on social media when it comes to brand promotion often neglecting some potentially strong tools such as email marketing. Email marketing is one of the simplest and cost-effective approaches to reach your audience at a personal level – through their email box. According to Campaign Monitor’s research, for every dollar spent on email marketing, an average of $44 ROI is realized.

Some consider email marketing to be an outdated technique for business advertisement but the advantages it offers clearly shows its true capabilities as a marketing source. Here are some interesting benefits of email marketing that you must take into consideration.

It is economical

Small businesses promote their business mostly through print media or social media but complementing it with email marketing can be more beneficial for your business. Email marketing involves minimum expenditure as it allows you to easily send across high-quality and creative promotional banners, known as emailers, to your database without heavy investment. To define the success of your email marketing campaign, you can track the performance and check the number of hits you received through emailers.

Measurable

When you launch an email campaign, you need to evaluate the response of your audience towards your campaign. Some may ignore it, other may check out your website, while many may unsubscribe. But it’s essential to keep a track on your campaign by measuring certain metrics such as bounce rate, unsubscribe, click through rates (CTRs) and open rates. These metrics provides you with some important data that enables you to accurately analyze your email campaign. High bounce rate indicates improvement in your email list, this means that you need to choose quality over quantity and reach your target audience.

Specifically targeted to your audience

The best part about email marketing is it allows you to hit your target audience. Advertisements on other platforms may go unnoticed but a personalized email delivered specifically to them is more likely to grab attention, thus increasing the chances of conversion.

Brand awareness and credibility

For small businesses, email marketing is the best opportunity to create brand awareness as it is the easiest and quickest source to promote your market. Organizations that seek to build credibility with their audience are more likely to benefit from this highly beneficial tool as they can directly communicate with their audience and encourage them to buy your services.

So next time you design your marketing strategy, make sure to include email marketing to your list. Utilize your resources properly and follow best marketing practices.

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