Expert Tips to Maximize Your X (Formerly Twitter) Followers and Engagement in 2024

Keep an eye on competitors

Take a look at their followers, who they are, how often they tweet, and what they're tweeting. How does their profile look? What are their responses to their competitors or customers, and what types of content do they post that gets the most attention? Retweet their content to get on their radar. It is also important to follow this step if you are looking for ways to increase Twitter followers.

Optimize Your Profile

Your X (Formerly Twitter) profile is your digital shopfront and first impressions matter. Ensure that your profile picture, header image, and bio reflect your brand or personal identity. Use keywords relevant to your niche, and include a link to your website or landing page.

Tweet Regularly

Consistency is key on X (Formerly Twitter). Posting regularly keeps your audience engaged and helps you appear in more feeds. Create a content calendar to plan your tweets, and aim for a mix of original content, retweets, and replies to foster interactions.

Leverage Hashtags

Hashtags are X (Formerly Twitter)'s way of organizing and categorizing content. Research relevant hashtags for your industry and include them in your tweets. However, don't overdo it; one to three well-chosen hashtags per tweet is usually sufficient.

Engage with Your Audience

Respond to comments and messages promptly. Engaging with your followers shows that you value their input and helps build a loyal community. Encourage discussions, ask questions, and run polls to spark conversations.

Share Visual Content

Visuals, such as images, videos, and GIFs, tend to perform better on X (Formerly Twitter). Use eye-catching visuals to accompany your tweets whenever possible. Videos, in particular, can help convey your message more effectively.

https://X (Formerly Twitter).com/ValueHits/status/1698602220273676548?s=20

Collaborate with Influencers

Consider partnering with influencers in your niche. Influencers already have a dedicated following, and their endorsement can introduce your brand to a wider audience. Hire a social media expert or marketer to help identify and approach the right influencers.

Run X (Formerly Twitter) Contests and Giveaways

People love free stuff! Running contests or giveaways can quickly boost engagement and followers. Ensure that participants follow you, retweet your content, or tag friends to enter. Be clear about the rules and the prize to avoid any confusion.

source rafflepress

Analyze and Adjust

Regularly review your X (Formerly Twitter) analytics to understand what's working and what isn't. Pay attention to metrics like engagement rate, click-through rate (CTR), and follower growth. Use this data to refine your content strategy and posting schedule.

Promote Your X (Formerly Twitter) Account

Cross-promote your X (Formerly Twitter) account on other social media platforms>, your website, and email signatures. Encourage your existing audience to follow you on X (Formerly Twitter). Consider investing in X (Formerly Twitter) Ads to reach a broader audience.

Stay Informed and Adapt:

The social media landscape is constantly evolving. New trends, features, and algorithms emerge regularly. A hire social media expert or marketer can help you stay updated and adapt your strategy to the latest changes, ensuring that you remain relevant and effective on X (Formerly Twitter).

Connect tweets together with a thread

source: buffer

Source: Buffer

• Twitter threads tend to get more impressions

The number of impressions was higher for all the first tweets. On average, the threads received 63 percent more impressions.

• Twitter threads tend to get more engagements

The number of engagements was mostly higher for the first tweet of the. On average, the threads received 54 percent more engagements.

Source: Buffer

• Twitter threads tend to get more impressions

The number of impressions was higher for all the first tweets. On average, the threads received 63 percent more impressions.

• Twitter threads tend to get more engagements

The number of engagements was mostly higher for the first tweet of the. On average, the threads received 54 percent more engagements.