When a visitor approaches a website, there very chance that client enters with a skeptical mind. It is your job to convince him that your company is perfect for what he needs. Client testimonials is one way through which you can build trust of clients and it is believed to be the second most visited page. A testimonial gives new customer general idea about your products service that is actually provided by previous customers with an unbiased view. But simply having customer testimonials on your site is not enough; you must have the right kind of testimonials in order to benefit from the conversion boost they offer.
Testimonials Need to be Written by Real Customers
Never write fake testimonials. They should be actual comments from real clients. The more important thing is never have your real customers sign of on them.
Testimonials Should Express Credibility
Your website testimonials should always include first and last name of reviewer. In case of B2B sites, make sure to name of the reviewers company and title. In addition, information should be as relevant as possible.
Testimonials Should be Genuine and Show Benefits:
When you write testimonials, they should be genuine and reveal real benefits of the product/ service. You shouldn’t just say that the product is best, it should bring about some useful information so as to drive users to take the call to action.
Testimonials Should be from your Target Audience Members
Testimonials must be relatable. Be specific about who you solicit a testimonial from. You can ask your customers by sending an email or approach clients personally explaining them that you’re updating your marketing techniques and would like to have them published as testimonials on website page.
Testimonials, when done right, boost conversions. It has been proven time and time again. The way to do them right is to select testimonials that are from target audience members who highlight the benefits of your product, sometimes compare it to your competitors, are credible and verifiable, and never fake.