By SiteEditor | Search Engine Optimization | 2 December 2014

As an SEO expert, you may be using different strategies to improve a website’s ranking as every search engine like Google, Yahoo, Bing follows a different formula to rank website. These formulas known as algorithms and they constantly keep on changing as search engines strive to achieve improved results. It is important to stay informed about the latest updates of search engines as they continue to evolve and with these changes you also need to modify your on site optimization and SEO strategy. There are certain factors which all the search engines have in common that propels a particular site to attain top rankings. One such aspect of search engine ranking is Blogging, which is a collection of posts to keep a website updated on a regular basis. Blogging includes Skills Like Search Engine Optimization, Social Media Marketing, Writing, Editing and Publishing Posts, Designing and Maintaining the Design of your Website, etc. Does blogging really help to improve search engine rankings?

Even if you do not update your website content but adding a blogging section on website is essential, even if it is a “corporate style website” as it gives a “freshness factor” when is comes to search engine optimization. Having a blog keeps your current and potential customers up-to-date regarding your new ventures. Every time you post a new blog on your website, you can share it on various social bookmarking and social networking websites to get more links. According to inbound marketing software company Hubspot, 92% of companies that blog multiple times a day gain a customer through that blog.

Here are some of the ways to let your site rule on SERPs through blogging:

Viral Marketing:

For bloggers, it is hard to get attention of people for your content but a thought-provoking content always gets viral on the internet. Viral marketing is process where internet users are induced to pass on a marketing message or an interesting piece of information to other users. A unique content always sells as search engines love new content. This does not mean that to boost rankings you keep on updating your posts daily or just add new pages constantly on your website. Sites can take advantage of this freshness boost by producing relevant content that matches the real-time pulse of their industry.

Interlinking Opportunities:

Interlinking means linking within the site. It helps to increase backlinks and also it is useful for user to go the particular page through this link. Wikipedia is one such example which ranks at the top, mostly because of interlinking. Relevancy is the most important factor that helps you to reach target audience and your website too. Always link to a website that is similar to your website to avoid Google eroding your site.

Blog Commenting:

Given the ongoing popularity of blog commenting, it’s essential to know about the strategy of participating in a conversation. With right commenting, you may increase the chance of improve search ranking value. Only honest and genuine blog comments can get fulfill you desired goals. To summarize in few words, it basically helps to boost brand authority and you can earn more traffic. Blog comments helps you to get dofollow links that are approved and helps to improve website ranking.

Create New Backlinks:

Backlinks contribute towards SEO value and it is a basic part to improve website ranking. Always choose backlinks cautiously, which are of high quality and relevant. Many bloggers do smart work of building backlinks by choosing keywords from each blog post and link it accordingly. This helps you to bring down bounce rate, while readers will know about your writing skill which will propel them to visit your site for relevant content.

Content Publication:

Posting a new blog on website helps to improve search engine ranking. It is necessary to publish a new content regularly as search engine rank your website on the basis of relevancy of content and the topic which is trending in the market. Search engines indexes a new page in your website each time you add a new blog post. Each indexed page adds another ticket to the great Google lottery. The more tickets you hold, the better chance of winning the top spot in the search engine rankings.

To conclude, we would like to know whether your website has a blogging section. If not, then its time to create a blogging page now to improve SEO results. For best SEO services in India, get in touch us.


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