Facebook is the best platform for doing brand promotion and reaching to your niche audience. It offers so many features that no other platform does. The latest report says that Facebook ranks number one on the most used social media sites list, followed by Twitter, LinkedIn and Google+.
Ecommerce industry is at an edge here as they can interact with their audience in a better way and tell them what they’re selling and how it can benefit them. But keep in mind that it’s not about creating anything and selling your products, but creating something of value that can benefit you back. Some useful tips can do the trick.
Use The Multi-Product Ads
Now, Facebook allows you to advertise multiple products altogether by giving you more space to publish adverts. The new carousel format lets you share up to ten videos or images in one single advert and each with its own link. Truly amazing. With that, you can be more creative, promote more products at a go and provide more information about your offerings. This drives in more engagement and click-through rates, giving your business better exposure.
Facebook statistics say that more than half of Facebook users watch videos on the platform daily. This increases your chance of reaching to your audience. An engaging video is more likely to attract your customers, but don’t forget to make it mobile-friendly. Start your video with some interesting parts that will help keep your audience glued to the ad until the end. And the most important is the caption, so make sure to use an eye-catching caption that can grab your customers’ attention.
Target Website Visitors
With this remarketing technique, you can target your website traffic through Facebook when running your business ads on the platform. What many businesses do is target their audience directly on Facebook but instead, you can be more smart and creative by focusing on customers who have been on your website and browsed through your products. They know your brand already and what you sell; you just need to remind them. With this, there’s more chance of converting them into sales.
What you’ll have to do is use Facebook Pixel on your website that will help track visitors on your website and bring them back through remarketing on Facebook. Now, when publishing your advert on Facebook, use the Custom Audience option to customize your target audience base. You’re done. With that, you can target your website traffic and get them back on your website.
One of the most important features on the platform, call-to-action is that small button such as ‘Shop Now’, ‘Buy Now’, ‘Know More’ etc. below the advert, which you can link to your website. Besides, you can also customize the button to drive customers to your website and increase sales.
Eye-catchy Creative With Less Or No Content
Facebook doesn’t boost ad with too much content. It recommends only 20% content on the boosted post or no content at all. You can use this tool to check how much content you’ve added in your post – https://www.facebook.com/ads/tools/text_overlay.
With these tricks, you can do a lot more than just advertising. It’s not simply about being creative, but being smart in your approach while promoting your business. Make sure to make the best use of social media platforms to boost your sales rate.
With these tricks, you can do a lot more than just advertising. It’s not simply about being creative, but being smart in your approach while promoting your business. Make sure to make the best use of social media platforms to boost your sales rate. If you’re too busy to manage the work, you can outsource it to professional Social Media Optimization (SMO) service providers who can better take care of your social presence for you.