By SiteEditor | Mobile App Marketing | 1 May 2017

A simple marketing mistake can derail your entire marketing campaign, which can result in loss of significant business revenue. Marketing is one of the best investments that companies make to take their business a step ahead and generate better ROI. If done properly, your marketing strategies will definitely pay off.

Mobile app marketing is one such promotional platform that businesses are now adopting at large. Often you are disappointment because the marketing tactics you carried out isn’t working up to your expectation. That may be a result of somewhere something going wrong. It’s the mobile app marketing errors that marketers are failing to fix. Let’s take a closer look at some of the most common mobile app marketing mistakes that you should stop doing right away.

Promoting a not-so-user-friendly mobile application

What’s the point of promoting an application so aggressively that is not even user-friendly? What an end-user looks for in an application is minimum disruption and high-performance. If you go astray to such crucial aspect of marketing, you’ll probably experience negative outcomes. Applications must be mobile-optimized, assuring proper functioning and better user-experience. A satisfied customer is more likely to visit your website again, which can improve financial gain.

Not tailored for different platforms

Android, iOS, Windows, the application must be designed to support the range of mobile platforms. Android OS is far different than iOS and the same application may function distinctly on both the platforms. For seamless performance, be sure the application is tailored for every mobile operating system that will enable your mobile marketing strategy to run smoothly. Also, make sure to follow the developer guidelines set for each platform to avoid any issues later.

Too much information for registration process

Put yourself in the shoes of the customer and think whether you would provide so many information that not even relevant for the application. Businesses make this mistake of asking too much data from the user or involving a long process for registration. This is more likely to irritate them and they may take a step back. Customer data is a valuable marketing asset but asking too much can work against your strategy. Keep it simple and subtle. Instead of asking for their home address or contact details ask them for their email addresses or what other mediums do, ask for login through Google or Facebook.

Failing to understand consumer requirements

Consumers have set the bar high for businesses and they look out for a platform that is best in every aspect and meet their expectation. The consequences are obvious if you fail to deliver what they demand. In the case of mobile applications, you can’t afford to miss out any point be it your content, images or small things like icons, description, etc. Don’t make a lot of promises to your customers that you won’t be able to deliver. Too much of anything can be a risk for your business. Users have a powerful weapon – the review option – which is capable of influencing other users and a bunch of negative reviews is enough to turn your customers away. Moreover, the review factor is counted when it comes to application search ranking.

With that, marketers must keep their applications and marketing strategies in check and ensure to rectify the errors that are causing financial loss. A properly designed mobile app marketing strategy will help organizations to build their reputation in the market and grow as a business.


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