SEO is traditionally divided into two types: on Page and Off Page SEO. In this article, you will learn about what is on-page SEO and its factors. Over the past years, search engine optimization has changed to a great extent with the changes in algorithms by Google, Yahoo and Bing. It is difficult to ascertain which on-page factors would work for your website as the technique to optimize a website varies from person to person, similarly on-page factors can mean drastically different things to different SEO consultants and web consultants. Prior to optimizing a website, it is very important that you know what is on-page SEO. To be specific, it is a process of optimizing every element of your website from the inside, rather than building links from the outside, to increase your visibility and rankings for target keywords in search. If you are a solo entrepreneur and looking for carrying out in-house SEO, here are some on page SEO factors which you need to keep in mind in order to create a search engine friendly website.
Keyword Research: One of the major factor, keyword research defines the web pages of your website so that it becomes visible on search engines. Think of using keywords from your visitors point of view rather that just sticking to those which are associated with your topic. You can take help of Google Keyword Analysis tool that gives you suggestion on which are the latest keywords suitable for your website. For a newly launched website, form a long tail keyword one you have identified primary keywords.
Content: Good and unique content serves the purpose of on-page SEO. It makes your website visible on search engine. Post longer content with useful information and competitive keywords as it has more chances of getting ranked higher. A good content should be written from the perspective of a user rather than from search engine point of view.
Title & Heading Tags: Sum up your important targeted keywords in Title tag so it is easier for search engines to understand your web page. Title tags are almost universally used by search engines as the anchor text for your page’s listing in their results pages. Do not forget about H1 tag which is also important, use different variation of high priority keywords to grab reader’s attention.
Meta Description Tags: These are just an elaborate version of title tags established for your website. Meta tags should be generally between 150- 160 characters. Write a compelling ad copy including targeted keywords to improve the click through rates on search engines. This is an opportunity for webmasters to let the users know about the page and information they are looking for.
Keyword Density: It is recommended that keyword density should be 2-5% approximately. However, keyword density is different for every search engines but yes it does matter to as it allows you to leverage your website’s on-site optimization. Keyword density deals with the ratio of your keywords in light of the total number of indexable words placed in your webpage. It allows search engines to know what your website is about. Avoid keyword stuffing as it can be counted as spam and your website won’t get ranked. Make sure to use variations while inserting keywords throughout your website.
URLs: Choose an SEO-friendly URL which reflects the category hierarchy of a given website. URLs which are short, keyword rich tend to perform better on search engines.
These are some of the on-page seo factors which are important for website optimization. However, this does not mean that only these strategies should be followed for on page optimization. As stated above, every person uses a diiferent approach while performing on or off page Seo. If you feel that your site is in need of optimizing, set your priorities right and make sure you hit all of the elements as you go. Whether it is on-page or off-page optimization, you can anytime reach Valuehits, which is the best seo company in India.