It is a counter productive misconception to put various tactics into separate boxes instead of seeing each as an aspect of one whole strategic process. Misguided results due to this often confuse and question the return on investment of online marketing in general. Even today people approach content marketing, social media marketing, and search engine optimization as three different things — as if each is a strategy that can reach you there alone. Combining all these together as aspects of one wholesome strategy that revolves around compelling content is a smart thing to do-they are primary aspects of online marketing process
Let’s look at each part and examine how they relate to one another.
Valueable information that speaks the language of your audience definitely works. Not only that, it must also address the problems and involve listening to what your audience has to say. The magic of listening does not only work in your personal relationships but also when you are engaging with your audience. Content must not only answer their questions, alleviate their fears, and encourage their desires but also inspire and challenge them to change from the ordinary to the new experience that your solution provides. Imagine that you are creating content without the support of any search engine, social marketing networks, while preparing the content. People have succeeded before with this and there is no reason why the same cant be re-done. Persuasive content is what will get shared by the right people in social media.
Result oriented social media marketing amounts to content distribution. People want content. Sharing content has become one important aspect of social media status, and content curation has made select editorial expressions into powerful channels. Social sharing prompts Google to rate it as high quality, but moresoever it provides a good word-of-mouth publicity.
When you create content that audience love, that audience shares it on social networks and linking to it from their own blogs and websites. The more widespread is your content, the higher is your search engine rankings. Google sees this as a sign that this is something that users might want to find when searching and upgrades you. Google continues to get smarter at weeding out false signals that seek to boost unworthy content. However, on the overall, Google isn’t much smarter than your average 5-year-old at determining content relevance for ranking purposes — not without a little help from you. The entire content marketing process is what SEO has become. The good news is, higher search engine rankings are just one of the benefits of an integrated content marketing strategy.