By SiteEditor | Search Engine Optimization | 22 February 2013

Every SEO firm that you come across with to seek your internet marketing service, you will hear from them about keywords. Some of you might know what keywords is all about, but for those who don’t let me give you what it is and where it is used. A keyword is any word or phrase that a search engine uses to index and rank your site, and also it is the term that surfers enter into the search box of search engines to get the result. Every internet marketing strategy includes a list of keywords that is targeted for successful online business. 

To find those keywords, most SEO firm uses different keyword tools. Targeting all or some of them allows your site to get maximum exposure and receive utmost hits as possible. Although none of them can guarantee you to target all the keywords that you can or wish to rank your website, using one or more can definitely provide you optimum result in finding most of them. 

So, let us find out what all are the keyword tools that most SEO firm uses to find your niche based keywords that can bring you success in your industry of working. 

1. Google Adwords Keyword Research Tool 

Provided by Google, this is one of the best and widely used keyword tool for finding the most suitable keywords. It lets you know local as well as global searches of a specified keyword. Here, you can specify the location where you wish to target a keyword and also the category to get the best result. 

2. Google Correlate 

Another tool by Google that is used by a lot of people recently. It implements all the latest search patterns to give the best results to its users. It uses a popularity graph for better understanding. 

3. Wordtracker 

This is yet another well known keyword research tool, second to Google Adwords Keyword Research Tool. It is available in both free and paid version. It uses KEI (Keyword Effectiveness Index) to indicate its users if a keyword is worth targeting. Check out Wordtracker’s proven KEI indicator to determine the right keyword for your website. 

4. SEMRush 

Developed by SEO/SEM professionals for SEO/SEM professionals, it is a perfect tool for effective SEO and PPC campaign. This tool provides you organic keyword ranking. Check out your competitors’ organic position in Google and Bing SERPs with SEMRush. 

5. KGen 

KGen, short for Keyword Generator, is a Mozilla Firefox add-on that allows you to see what keywords are strong on visited web pages for search engines. It also allows you to view your competitors keyword strategy. It is a perfect tool for beginners since it lets you know how many time a keyword has appeared and their weight in the page and their average position in the web page. 


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