A lot of myth has been spread across the world about SEO, most of them going crazier every year. Although some of them have no reality associated and is considered to be totally a myth, there are some that are based partially on reality or known due to some facts that are difficult to prove. No matter from where it arose, if you are dealing with SEO or planning to go for online marketing, then it is essential for you to know what is the reality behind it.
1. You should submit your website URLs manually to search engines to get listed or ranked.
Although you can do so to get your URL indexed, it is not at all mandatory. Without this, you can still find your website on search engine result pages (SERPs). If not, there are still some more ways to get your pages indexed by the search engines.
2. Meta tags have huge importance in SEO.
Google and other major search engines have downgraded the importance of Meta description and Meta keywords for search results. Although it still holds some importance in SEO, it is not the only deciding factor or plays a huge role in website ranking. It has no or minor effect on ranking, but they are usually used to increase clickthrough rates from the search result pages.
3. The age of a website or web page affects search engine results.
That’s not at all true. And this can be determined with the recent search results showing new websites in the front page, ahead of some much older sites. Search engines are at constant search for some better web pages and thus their search results changes all the time. So, there is no guarantee that a site appearing for a keyword on the top of the search results at a given point of time, will always sustain the same position all the time.
4. A website ranking is more important than its visitors.
There are few webmasters that keep their focus towards the website ranking, rather than their visitors. However, they forget the actual fact that a good ranking will never take you to the top in SERPs or will not be much beneficial to increase return on investment (ROI). One can still find many sites that do exist on Google search results, but have very few or no visitors visiting those pages and thus no ROI. On the contrary, there are also some site that has very low or no ranking, but still many number of visitors can be seen at a given point of time. Even Google believes and ask entrepreneurs to build website for USER and not for SEARCH ENGINES.
5. Keyword stuffing doesn’t affect SEO.
Search engines are getting smarter and more advanced. Today any attempt of stuffing, through meta tags or content, is not at all allowed. That particular page or site could completely be removed from SERPs, if detected. Moreover, if you can target different keywords in a separate page, then why to go for keyword stuffing? However, you can still use or target some alternatives of a keyword in the same page.