A Guide to SEO Crawling and Indexing
So what exactly is SEO crawling and indexing here? Is it like a spider crawl? Well, sort of. Here, the crawler is Google that crawls through every website for indexing the web pages on the search engine. If you are a newbie, you may find all this very confusing, just like I did at the beginning. But if you’ve been in the digital marketing domain, you may have at least come across these terms or overheard your SEO teammates discussing about crawling and indexing.
SEO is big and here I’ll explain some basic terms of the SEO: Crawling and Indexing.
So how does everything work?
It all begins with a simple Google search. Do you realize that there’s so much going on in the back-end when we do something as simple as a Google search? Google has billions of website and web pages but it has to provide only the most relevant data on the top. We search for a particular information on the search engine and it comes up with thousands of results in less than a second. Quick, isn’t it? But how does it all happen? That’s where Google crawling and indexing comes in. Although there are many factors that comes into play, crawling and indexing are one of the many elements that helps with Google ranking. Let’s discuss them in detail.
The initial stage in the process of a Google search is ‘Crawling’. Google uses a huge set of computers to crawl billions of web pages. GoogleBot is the most popular web crawler through which the Google robots crawl through your website to find and retrieve pages on the web, which it then handles to the indexer. Googlebot uses an algorithm that decides which websites to crawl, how often and the number of pages to crawl from each site.
When these bots come to your website, it crawls the entire backend of a website and also, follows other linked pages on your website. This is one of the major reasons why we create sitemap for our website. It gives a better insight of your web pages to the bot.
Google indexing is the process of adding web pages into the Google search where the search engine giant will crawl and index your pages depending upon the Meta tags used in the website. If you don’t add index tag then that particular web page won’t be indexed in the search engine by Google. When Google visits your page, it identifies new and updated web pages and indexes them in the search engine.
When everything goes fine and your website gets indexed, you’ll start getting traffic to your website. Setting up sitemap and RSS feed works as an added bonus when it comes to indexing as the chances of getting the updates discovered becomes more likely and quickly. In addition, blog pages get indexed faster than other web pages, so make sure to add blog site to your website.