6 ‘ Do more’ Tips for Mobile App Marketing
Tags: Mobile App Marketing
Mobile apps add value to your businesses, but measuring results can be a challenge. An app can actually generate revenue for the business if used rightly. Think about these six things to get your mobile app running.
Friends with social
Integrate your mobile application with social sharing. The social media crowd will share almost everything they resonate with. It allows you to share, comment, in short it makes it simple for users to be engaged with your application.
Freedom to alter
Allow your users to tweak the app in the way they want by choosing the desired colors, fonts, etc. if it turns out to be a social application, let them have a say in the privacy settings. This way it gives users the opportunity to alter the application to the way they like it.
Remove unnecessary clicks or taps from your mobile application. Would you want to keep clicking to get to you destination? The same applies to your users. Limit the amount of information you ask the users. A detailed form can result in half filled forms or simply diversion from the website. Working with a small window that is followed by a bad experience is definitely not going to encourage the user to come back again.
Don’t miss out on Analytics
If your ultimate motive is to track and identify their user’s actions and experience, the best way to do it is with integrating a system of analytics into your mobile application. Simply tracking few strings of data does not reward, but a tracking experience is far more fulfilling. Gathering data will attract better updates and functionality.
Your business app should provide content that is impossible to gain from your website. You need to focus on publishing information that is relevant and adds value to the user’s experience. Over a hundred business apps are successful at virtually representing their business, but lose the game while promoting the product/services they intend offer through the application. Try to deliver a rich experience and beyond.
What about feedback?
Without feedback the entire mechanism feels incomplete. Give your users a chance to give feedback . Besides, it the best way to get suggestions and criticism from the users which will help you to shape the future of your application.
In the end, every business — big or small — will eventually need to develop a mobile app to allow customers to reach them from wherever they are. Its surprising how tapping into some of your phone’s lesser known features can facilitate an engaging connection with your customers.