Does Website Speed Affect SEO Rankings?
Did you know that your customers expect your website to load in less than 3 seconds? If not, you are bound to receive high bounce rate and lower your website traffic. Google uses a number of factors to determine SEO ranking of a website and page load speed is one of the many parameters.
The search engine master recently added website load time to its ranking algorithm yet many have failed to keep up with the new update. I think that this is an incredible move by Google as it will not only improve website speed but also provide users with a good and fast web experience.
Users need access to a website that loads quickly and provides the information they are looking for faster. No one wants to hang on to a website that takes ages to load completely. This maybe one of the reasons of your high website bounce rate. Besides, it is not just about website but mobile sites need to be equally optimized for better performance. Here are a few things that you can do to improve your web performance.
- Web hosting
Web hosting plays a major role to determine your website speed. If the server is down, your website will definitely get affected. Make sure to host your website on a high-end server and use plans that is compatible with your requirements. Change your web host if they don’t provide proper services.
- Reduce image size
Large image size often take up too much space and requires more time to load. What you can do is compress the image size but not the quality and optimize it for your website.
- Caching systems
Caching is another way to improve web speed as a cached website will load quickly. If you have already saved the web page, it will be directly served to you without taking a lot of time.
Social media buttons, commenting sections, videos, and other widgets on the website do affect your website speed. Add only what’s important and useful and remove all the unnecessary stuff.
- Website ads
Including too many ads on a website also increases latency so it is better to either remove them or optimize it for your website.
So this means that you need to optimize your back-end to ensure a smooth front-end. Website load speed plays a significant role when it comes to SEO and if Google has said it then you surely need to take some move to reduce the latency issue.