Panda, Penguin and now enter: the Zebra in the online world. There have been rumours going around of skunks, orcas and magpies. Google however says that it is likely to come from a more poised creature in the animal kingdom.
The Zebra Update !
Panda hit on-site elements. Penguin mainly focused on off-site issues. Zebra on the other hand is going to town on social. It will monitor:
Too many re-tweets with keywords included around a link
Facebook updates with too many shares from people not in your industry
Owning a Pinterest page
If you have exclusive content that is being shared by many people on the web, including the bloggers that are not in your niche, then watch out. he Big G doesn’t want anyone messing with their rankings. So start cleaning up before the arrival of the Zebra. Some companies and individuals may scorn the zebra as the Zebra update is directly opposed to social media marketing; be it by individuals or companies. It will target social networking sites like Facebook, twitter, Google+ and even Pinterest pages – anything that supports SEO marketing.