How PageRank Can Work Wonders



Your Page Rank (PR) is mainly based on the number of ‘quality’ inbound links your website has. Talking about outbound links, two factors play a pivotal role, namely, relevance and the site’s Page Rank. Based on these, your website is ranked which determines the reputation of your website. Hence, the quality of inbound links is important when it comes to building your online PR.

  • Relevant Links: They are a MUST to build your PR. Suppose, if you had to search for information on a certain subject, what would you prefer to find information for it? An article with no reference or a an official textbook on that subject matter? The answer is obviously an official textbook. This is because of the reference value it has. Similarly, the links to your website should be relevant links and high in reference value. This factor can either get your PR up or far down. This is because your PR is not based on the number of links to your website, but on the quality and relevance of those links.

  • Which Links To Focus On: Google is not that concerned with the amount of inbound links your website has as it is with their quality. By quality it means website that provide informative content, creates unique content which is not copied, does not create content solely for SEO purposes etc. All these should be taken care of when getting any inbound links to your website. Also, if you get links from websites that have a high PR and are relevant, this can be of great importance to your website as Google prefers such links.

  • Types Of PageRank: Mainly, there are two types:

  • Toolbar PR: It is a value assigned by Google algorithm between 0-10 and is not the same as PageRank.

  • Actual PageRank: It is a value between 0-1 assigned by Google algorithm based on relevancy and popularity of links.


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