Is Off-Page SEO Really Essential?
For a newbie, it is often confusing to understand the difference between off-page and on-page SEO. Off-page SEO is the approach to improve the offline presence of your website through social media, links, content and more. When it comes to off-page SEO, it’s not just about link building, there’s so much to it. As Neil Patel mentioned in one his blogs that brand mentions is the vital element of off-page search signals, and all of this is done to impress the search engine giant, Google. If you assure to add some valuable links directing to your pages, search engines will assume that you have some really good content to share to your users.
What is off-Page SEO?
Off-page SEO is the work you do online for your business outside your website to boost your SEO rankings. This refers to the activities such as social media, link building, blogs, articles, content, bookmarking, videos, content, etc. On-page is doing work on the site, while off-page means doing the work off the site. For instance, sharing a video to another website or sharing power point presentation to slide-share sites is off-page promotion.
Benefits of off-page SEO
With the right techniques, you can reap the following benefits of off-page SEO –
Improved Page rankings
Page rank is a number between 0 and 10 which indicates the ranking of your webpage on the search engine. Google uses this ranking algorithm to show the most relevant pages on the first page of the search engine. Off-page can help you improve your page ranking and provide better visibility of your business.
Don’t get confused between SERP and Page Rank. These are two completely different terms which is often mistaken to be the same thing. While page rank is ranking between 1 and 10 on a search engine, SERP stands for Search Engine Ranking Page that shows your overall ranking on the search engine based on keyword search. For instance, if you search ‘digital marketing agency’ and you find your website on no. 5 on the first page, then your SERP is 5 on that specific keyword.
Increased online visibility
Better ranking in the search engine improves your online visibility thus giving your more visitors, better web traffic and increased social mentions. This can help you bring new customers and prospects for generating business revenue.
Off-page SEO is an essential part of your online marketing strategy. Implementing the approach ideally into your SEO strategy can be very beneficial for your business. So it’s time you take off-page SEO seriously if you really want to improve your business online.