Six Tips for Targeting the Online Customer
There are ample of opportunities for online surveys. When you use a free subscription based online survey, make sure it is designed to yield meaningful data.
1. Preliminary Research
Online survey software can help you create multiple surveys, which means you don’t need to create a single survey to address all of your market research needs. Firstly, decide what you need from the survey. Secondly, what do you plan to do with that information.
The information you gather to launch a new website is different from the information you solicit prior to launching a new website. The different goals require different types of data.
2. Determine the Target
Almost all survey software will give you to enter an email list. How do you determine which people you would want to include on that list. You can select a specific group, say existing customers, potential customers and purchased leads.
Create your survey based on your target group. Your tone for MBA graduates will be different from that for senior business executives. When you ask questions that are customized to your target audience this will increase the response rate of your survey and result in a more valuable data.
3. Create understandable Questions
Always use simple and to the point language for any of your target audience. No-one is going to take time to read all the questions more than once. If you choose multiple-choice responses, be sure that each choice is distinct. It should not be that participants have to consider two responses that are almost identical.
It is acceptable to use questions with fewer (or more) response choices than other questions if it improves the clarity of the question. Double-barreled questions target two different data points. An illustration would be “How important is cost and quality when considering a new mobile?”This question asks for two types of information, cost and quality. Break down these questions into two short and simple sub questions. This will lead to better data.
Start with the interesting questions. The most effective survey will move from the most- to least-personalized questions. When you create a survey, consider grouping your question. A block of questions that address a single theme from different perspectives will give very specific data.
A progress bar will help respondents measure their progress, without being bombarded with a long list of questions. Try to use survey software that presents each question individually, on its own page.
It is important to learn how respondents may react to the questions. Test your survey before sending it across. Check the questions for spelling and grammar errors. The key issues for survey testers to see if any questions that are confusing, offensive or are misperceived.