"There is only one thing worse than being talked about, and that's not being talked about", so said Oscar Wilde.
Organisations, like all other structures in society, are based and built on IDEAS.They can be made languish and shrink or secure and expand only if responsible actions are guided by sensitive responses to charges in the surrounding enviorment. Understand and managing the complexity of relations which exist between today's growing open organisations is the basic function of Public Relations.
Public Relations entails an attempt to project an informative, relevant and a fovourable message in the media. Public Relations can help develop a corporate identity and image, create goodwill amongst customers, suppliers or the local community, promote and raise awareness of the organisation, obtain favourable press coverage, help the organisation become more accepted in the local community, change the way the people think o perceive about the organisation. A good PR exercise results through one or a combination of six most important criteria:
| Relevance |
Newsworthiness |
| Topicality |
Human interest |
| Element of conflict |
Originality and Different |
Further, it is well known that "Pictures speak better than words". To enhance the 'story material', where possible the text matter should be backed up with an interresting photograph or a sketch for the desired effect.
Creating a Website is definitely 'news' today to the masses. What the owner of the website is offering and how the visitor will benefit by visiting the site is something which will need to be looked at in detail.
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