The method of attracting unique visitors to a website with the help of social media activity is known as Social Media Optimization (SMO). SMO is considered to be one of the website optimization techniques to attract huge masses through social methods.
It has been observed that it requires 8 to 9 months for Search Engine Optimization technique to work but no business owners can wait so long to receive fruits for their efforts. As a result, they prefer to go for some alternative to this. Social Media Optimization has been come up with one of the best solution to this problem. The best part of this optimization technique is that you can observe the results within a week or at the max a month.
The idea behind SMO is very simple: you execute changes to optimize a website in such a way that it is more easily linked to, more highly visible in social media searches on custom search engines, and more commonly included in relevant posts on blogs, podcasts and vlogs. Thus companies have received the opportunity to connect with their clients like never before.
The sites like Facebook, Google, Pinterest, Linkedin and Twitter continue to evolve now-a-days and have huge traffic, and there are various ways a company can utilize them to deliver a message, manage your reputation, or encourage brand loyalty. SMO also includes RSS feeds, adding a “Digg this” button, internet forums, blogs, wikis and social networking sites. Moreover, SMO, just like SEO, too have two important aspects of on-page and off-page optimization. The on-page optimization includes adding links to Digg, Stumbleupon, Delicious and Reddit so that the content of the pages can be easily accessed and distributed. On the other hand, off-page includes writing content which is unique and remarkable. We serve Education, Financial Services, Travel, Health-care, Hospitality, Real Estate and many more other sectors.
Social Media Optimization Features:
- An easy way to access a wide range of customers.
- Increases your inbound links.
- An effective way to promote your brand and reach the target audience.
- Can choose the best targeted words.
- Tremendous hike in the visitor’s traffic can be observed.
- Brand publicity can last for longer period and thus your business can flourish for years.