10 Ways To Improve Your Mobile App Marketingmobile app marketing | 16 September 2019 Reading Time: 4 minutes
There are close to a million apps on the app store right now. That means, your apps need to exceptionally good to stand out amongst the sea of other apps. With the bar set so high, you need a robust mobile app marketing strategy to get things going. So here are ten tips you can utilise to market your app online:
1) App store optimisation:
The two leading app stores – Google Play and Apple’s App Store – both algorithmically prioritise certain apps. This prioritisation looks on a variety of ranking factors like ratings, tags, screenshots, app title, etc. However, unlike SEO, one-size does not fit all here. The title of your app is the most critical aspect when it comes to app store optimisation. Your app’s name should reflect its purpose. App store optimisation works the best when all the fields are filled out with relevant details when submitting your app to the app stores. Choose the categories carefully as they play an essential role too. Social links are also incredibly important, just like traditional SEO. Focus heavily on promoting your on major social media platforms like Facebook, Twitter, Instagram, etc. And these ads need to enjoyable to entice the audience into clicking them.
2) Facebook Marketing:
Facebook is one of those platforms where you can effectively market your mobile app, provided you are making the most of Facebook’s advertising platform. Facebook has a broad audience, and you can effectively target them to acquire mobile app installs. The general setup for mobile app marketing would be:
Using a combination of page promoted posts, and sponsored stories with mobile news feed as the target.
Page ads placements set to mobile news feeds.
Using high-res images and URL posts in a combination
3) Promotion through tweets:
Just like Facebook marketing, you can market your mobile app through promoted tweets. It is another highly effective way of encouraging mobile app downloads when setup correctly. Test the waters with a small budget using different keywords, and later scale-up using the best cost-per-acquisition.
4) Make the app share itself:
And by that, we mean, making your app market itself by implying the sharing mechanism. Encourage users to share your app on their social media platforms. When one user refers your app to another, there will be linear growth. When more users join the mix, the increase will be exponential, and there will be potential for your app to go viral.
5) Organic reviews:
Reviews play an important role in app store optimisation. These reviews convince people to download your app. It is an effective way of letting people know that the users are satisfied with the app. Also, you need these reviews to be genuine and spam-free – else they will be picked up the app store’s spam filters. One way to do it is by offering an incentive to the users for providing a review – like free credits or extended subscriptions, etc. This way, you can gain valuable feedback from the users, and the users will be happy with their reward – a win-win situation!
6) Apply traditional web marketing techniques:
Mobile app marketing is tougher compared to conventional web marketing, thanks to the limited number of areas to advertise in a highly competitive environment. However, a micro-site based on your app can open up a whole new world of possibilities. Based on your app, these micro-sites can be SEO optimised, helping your app reach more audience!
7) Leverage other people’s audience:
If done right, guest posting is a highly efficient way of driving mobile app installs. The more you know about your audience, the clearer will be your guest posting strategy. Always go for publications that will cater to your target audience. Guest posting on one prestige publication can get you an enormous response which will be equivalent to 10-15 guest posts on smaller sites.
8) Niche networks:
You can make use of Google’s display network to run ads on specific websites. The major players of social media overshadow sites like Reddit and Quora. But when it comes to mobile app marketing, they are highly effective. Accordingly, you should advertise your apps on niche websites relevant to your app, for example, if your app is related to finance, consider advertising on financial sites. This redirection will help drive relevant traffic to your app.
The beautiful thing about advertising through micro-sites is remarketing! You can re-target those individuals who have already visited your app’s micro-site, but not yet downloaded it. These re-targeted individuals will be displayed ads through different websites, and they turn out well since you are advertising to those who already know about your app.
10) Email Marketing:
This may sound old school, but to date, email marketing is the most effective way of driving traffic. Building a fresh newsletter with all the relevant information about your app, which is viable for your users to convert into customers.
Once your mobile app hits the market, you need a dedicated team to keep track of things. A mobile app marketing agency, like ValueHits, can keep things relevant to proper marketing strategies. If you’d like to learn more about our marketing strategies, feel free to connect with us. We’d be happy to help you.