7 Launch Tactics To Make Your Mobile App Go Viral On The First Dayandroid app marketing strategy | 6 November 2019 Reading Time: 3 minutes
Just launching a mobile app recognised app stores like that of Google’s and Apple’s is just not enough to make a niche for yourself in the market. People will only download your app only if you gain visibility amongst the top players. And to play amongst the top players, you need a robust mobile application marketing strategy in place. These strategies will be your app’s ticket to success.
Driving millions of downloads and making the app go viral is a dream of every mobile app developer. Relying on traditional marketing methods does not cut; there’s a lot more that needs to be done besides conventional marketing. Also, virality does not come from implementing social media sharing feature on your app. You need a whole range of tactics which needs to be placed strategically to make your app go viral and achieve millions of downloads. And here’s how you do it:
1) Launch Time:
The preferable time to launch your app would be on a Tuesday. Because, Mondays, Fridays and the weekends are considered days where people are busy as a bee. Therefore, launching your app on these days won’t see much of a positive effect as it will fail to reach out to the people. But when you choose to launch it on a Tuesday, there are four days before the weekend that can bring the app in category ranks.
2) On all leading app stores:
Uploading on the Play Store and Apple’s app store is not enough. You should be distributing your app on various app stores. Choose the stores relevant to the region you are targeting. Make sure your app is featured on app stores like those of Amazon, Opera, etc. By doing so, you will gain an edge over your competitors. On Amazon’s app store, you also the option of allowing your audience to download the app for free on the first day of launch. This strategy can help boost the download volume.
3) Social Media:
Make the most of social media by generating a buzz for your mobile app. Use popular social media platforms like Facebook and Twitter, where you can get yourself some early reviews and additional downloads for your app. Use these platforms to grab more attention eyeballs, and get your app to the popular page. You can use social media campaigns with specific hashtags that will help boost your app’s presence. You can get assistance from agencies like ValueHits for your mobile application marketing
People pitching their apps to well-known review sites is not a common sight. There are many reputable review sites available on the internet. All you need to do is to submit your app to these review sites, and then if the sites mention your app in the review, your app will be noticed by the masses.
5) Press release:
If you can extend your budget, then you can further increase your app’s visibility by using premium press release services. Press releases are one of the best strategies of mobile application marketing. You will have the power to create news about your brand and publish in on various platforms such as NewsWire PR, eReleases, PRWeb, and a lot more that has thousands of industry influencers.
With millions of apps available on the Google Play Store and Apple Store, you need to really sort out your user’s experience with your app. You will either have to address the challenges faced by the users that your competition cannot solve, or provide them with some unique experience which your audience has never experienced before. In this era, where the competition is fierce, coming up with a unique concept is challenging. Therefore, you should try delivering the best user experience to your audience that helps them perform their intended actions better.
7) Video strategy:
People prefer watching videos over reading the concept of your app. Make sure you create a catchy video with precise content that conveys the critical information to the users about your product/service. Also, keep your videos short and to-the-point in which all the features are showcased.
The marketing strategy of your mobile app will define the failure or success rate of your app. Effectively applying the tactics as mentioned above will help increase the number of downloads and also, the visibility of your app. If you feel all these tactics to be overwhelming, considering hiring a mobile app marketing company like us at ValueHits. Our team of experts help your business achieve optimum results for your app. Feel free to call us or visit our website for more information