8 Steps To Optimise SEO For Law Firms, Lawyers & AttorneysBest Seo services in Mumbai | 14 October 2019 Reading Time: 4 minutes
The new reality is changing the way we advertise. Before if you need service, you will hit the yellow pages. Now, consumers directly go to search engines for solving their query. And the numbers speak for themselves – consumers stay digitally active for at least 8 hours a day. When it comes to legal services, 97% of the consumers head to Google! Majority of the consumers prefer to solve their queries online, and also read more about law firm through articles and ads. And most of that activity happens through a mobile device.
The legal industry often treads slowly to adapt to new technology. But you cannot afford to fall behind all the time. You need the best lawyer marketing strategy to stay ahead of the competition. You can utilise SEO services from an agency to implement such an approach. And here are some ways in which you can optimise your search engines to come out on top and gain more clients:
1) Pick the right keywords:
SEO is entirely dependent on keywords. It’s like a double-edged sword – pick a wrong keyword, and you can watch your SEO strategy fail! While choosing the keywords for your law firm, you should consider:
- your target audience
- your keywords’ volume
- the keywords’ search intent
- the keywords’ competition
The bigger, better, lead-enhancing keywords tend to have more competitors and are expensive compared to the regular ones. Therefore, you are required to choose your keywords and phrases carefully.
2) Competitor analysis:
Once you get your keywords, the next step is to find out how you are performing among your competitors in the search engines. There can be several factors that affect your page’s ranking. Some of them are:
- Is your website secure?
- Is your website mobile-friendly?
- page-load speeds of your website
- The web page’s content quality
- The web page’s content quantity
- Presence of social media
- Backlinks quality
- Optimised images
Compare your firm with your competitors using these factors. You might be performing better or worse in some categories, but that’s how you lay your playing field. Consult ValueHits – who can provide SEO services in Mumbai, for complete competitors analysis.
3) Technical improvements:
Fix your website’s technical issues after a detailed SEO analysis. Clean up your website for factors like:
- Security: A considerable number of people won’t browse an unsecured site
- Speed: If your webpage takes more than 2 seconds to load, the chance of your consumer losing interest in your service rises exponentially.
- Mobile-optimised: More than half the searches for lawyer keywords happens on a smartphone.
Not only your website design matters, but also it has to operate smoothly. Clean up your website for better rankings!
4) Optimise existing webpages:
To optimise your current webpages, you need to:
- Make sure all your pages have Title Tag and Meta Description with your keywords
- Each page reflects the page’s subject
- Heading tags include more clues to the topic of your page
- Ensure your key phrase and its variations are used several times on your landing page
5) Optimise local SEO
Optimising your law firm’s local SEO will help your company be on top of search results in the local area. For this purpose, you first need to optimise your Google My Business (GMB) account. The information in local SEO is pulled from your GMB. Therefore, your GMB account needs to be claimed and optimised for local SEO. Also, you need to make sure your business has a presence on social media as consumers tend to check for a business’ hold and more natural reviews from other customers.
6) Create SEO-friendly content:
Having a blog on your website can increase your chance of ranking on search engines by a considerable margin. These blogs can also build trust in your law firm. When consumers are researching, these blogs come in handy to put across your brand as digestible content and to answer their questions. The bottom line, the better the content of your website, the better will your rankings, and the more leads you will get.
Make sure your blogs are healthy with keywords and have excellent images that illustrate the concept.
Backlinks build confidence in your law firm and are viewed as stamps of approval in your content and play an essential role in the search engine algorithm. The more the backlinks, the more authoritative Google assumes – thus resulting in higher ranks. A great source of backlinks are:
- law journal articles
- writing articles and submitting them to publications
- reaching out to bloggers for collaborations
- promotion through social media
8) Analyse and tweak:
All the above pointers will be rendered useless if you don’t measure your progress and analyse your data. Tracking your data will help you determine whether your SEO strategies are working or no. Monitor the different metrics, check whether they are hitting your goal, note down the changes required, etc. will ensure your SEO strategies stay solid. Based on these results, you can tweak your strategy on the go. By making incremental improvements, there will be a point where your SEO strategy is flawless. Make use of SEO services if you’re getting overwhelmed with all the numbers and figures.
If you feel lost, don’t fret about it. ValueHits – an SEO company in Mumbai is always ready to guide your law firm to success. We have a dedicated team who’ll oversee your firm through thick and thin to bring it to the top. If you need assistance, feel free to give us a call or visit our website for more information.