Advanced On-page SEO Techniques you Need to Know

search engine optimization | 16 February 2015

With changing algorithms, Google has caused the rise and demise of manipulative SEO methods. SEO stands for search engine optimization. This is the space where you implement various techniques to rank your website on search engine results page (SERPs). The higher your pages rank, the traffic comes to the website. SEO is split into two categories – On-page and off-page.

On-page seo is all about making your website rank higher through page titles, internal linking, meta tags and descriptions. There is broad space for manipulation when it comes to on-page SEO elements, however, many professionals have nearly forgotten about it may be due to added caution or perhaps just a habit. Below are some of the ways that will help you to improve search engine rankings.

Internal Link Structure:

This is likely one of the most overlooked elements on your site. Improving internal link structure is one of the most effective ways to optimize your on-page elements. Once finishing this is done, you can see improvement in rankings upon Google’s next crawl. It makes user to navigate through your site and find the content, as well as ensuring your site gets properly crawled allowing search engines to find your pages. You can improve internal link structure by making changes in content links and permanent navigation links. This also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages. Another method to optimizing the structure is anchors tell stories. If we take all the anchors on a given site and write them out only to read them consecutively, we should hope to get a picture of the site’s theme. Also, if your internal link structure is not clear then Google’s algorithm assigns less search phrases to the site’s most important landing pages.

Site loading speed:

This is considered to be one of the most important metrics for determining user experience. A great user experience is synonymous with quick accessibility to information. If your site’s loading speed is average or slow, then you are sure to report higher bounce rates. Google tracks this information and penalizes you in rankings. To improve loading speed, you can use various Google tools such as PageSpeed or Gtmetrix.

Correcting errors in codes:

To ensure that Google crawls through your website effectively you need to correct superfluous or errors in codes. Sites which are quite old normally suffer from inflated codes. This sends a signal to the Google that the site is not properly maintained, leading to inefficiency. What you can do is remove unused tracking codes such as duplicate analytics/WMT codes, remove unused comments, any and all codes that aren’t in use.

URL structure:

Make your URL search engine friendly as this leads to better crawling. Shorter URLs and URLs structure which include targeted keywords perform better in search engine results. The location of these keywords can also be a major influence.

Latent Semantic Index and Necessary Keywords:

The placing of keywords in key locations and Latent semantic index ensure that your content is getting the required attention. LSI is often used by content writers, web designers and SEO experts when writing content in order to make it more compelling using words and phrases that have to do with the subject matter.

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