How to attract more customers with content marketing?

content marketing | 18 May 2018

Do you want to gain prospects, convert them into leads and drive sales? The combination social media and content marketing can help you in a big way. A succinct social content marketing is influential in converting prospects to customers and retaining them. The key to success is to synchronize content with social media.

Content marketing is seeded in promotions. Great content indeed helps in increasing traffic and sales. But if the content is unable to reach the right people it is of no use. Social media is the most powerful way to promote content.

Let’s explore the faces of content marketing that can change the game if handled smartly.

1) Lure Prospects

The first thing that prospects look for in a brand is the value addition that it does to their lives and the incentive they receive for purchasing it. Your job is to publicize your business and make sure that your brand meets prospect’s needs to motivate them across the sales cycle.

To lure prospects many businesses are connecting with them on social media platforms. This offers them an opportunity to dissipate brand content easily, quickly and steadily. Businesses share an array of content on social media including informative and promotive content that aids decision making and creates awareness. It extends a positive brand experience to prospects and convinces them about the purchase.

2) Convert Prospects

In the age of cut-throat competition, buyers have numerous options to choose from. In reality, there may be a slight difference between you and your competitor’s product or service. Prospects have to be enticed towards a business in such a way that they stop considering any more options and invest in your brand. If you leave any scope of confusion, there is a chance that you may loose a potential customer.

Social media is used to create and share potential content that helps businesses to differentiate from competitors and announce marketable features. The ideal content should influence the prospect’s purchase decision amidst a sea of options available. Share social media content related to benefits of choosing you, features of your product/service, quality of service and support, demo videos and customer testimonials.

3) Building brand loyalty

If customers have a good experience with your brand they would certainly buy again. The key to gain loyalty is to provide optimum product/service in the first place and communicate consistently with customers. Try to sell related products and services that your customers may be interested in.

Share content on social media platforms to make your presence felt and to keep your brand alive in their eyes. Talk about your new launches, expansions, and achievements to make your prospects feel elated about choosing you. Share offers, discounts and promotion schemes for repurchase.

ValueHits is a full-service digital marketing agency offering high-quality social content marketing services to clients worldwide. Contact us today for more information.

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