Do You Have a Responsive Website?responsive website | 30 December 2019 Reading Time: 2 minutes
Responsive web design helps websites adapt to the size of the visitor’s viewport. The goal is to provide the visitors with an optimal experience by rendering the website as per the device it is being viewed on. The main benefit of a responsive website is that sites load quickly without distortions. A responsive website requires no manually resizing to view the content.
Here are the six ten benefits of responsive web design:
1) Better Mobile Traffic:
With the majority of the online traffic coming from mobile phones, it has become increasingly important for companies to optimise for their website to render on mobile screens correctly. This is to avoid blurring and distortion of text and images on the site. An enhanced mobile experience will leave the audience with a better experience. While businesses prefer a separate mobile site for their company, many are going for responsive design as it is becoming the norm and offers better versatility.
2) Faster Mobile Optimisation and cost-effective:
Optimising your existing website to work correctly on mobile devices takes considerably less time when compared to creating a whole new stand-alone mobile application. Time is money, and therefore, a responsive website is a lot more cost-effective when compared to its alternative option. Creating two websites is expensive; instead, create one and optimise the same to operate better on other devices.
3) Low Maintenance:
If you have a separate mobile site, then it will require additional testing and support. Comparing it to a responsive website, the design is standardised, and the testing methodologies are similar, therefore, ensuring optimal layout on every screen. Having two separate entities for desktop and mobile necessitates two content strategies, two interfaces and two design teams too. ‘One size fits all’ approach with a responsive website is a lot more beneficial.
Mobile users have a short attention span. If a website takes more than 3 seconds to load, then users tend to abandon the webpage. Therefore, if the site isn’t optimised, it will take longer to load and harder to navigate – which can frustrate the users and cause them to abandon your website. So, make sure you are creating a responsive website using modern performance techniques like caching.
5) Lower Bounce Rates:
An optimised and responsive mobile site provides a better user experience for the visitor. Therefore, an optimised experience makes a user stick around for a more extended period of time and explore different areas of your site. Alternatively, it is much harder to keep a user engaged if your website isn’t responsive; therefore they are more likely to bounce.
6) Better Conversion Rates:
Creating a consistent user experience across all platforms is one of the essential parts of converting new customers. When users are deciding whether or not to subscribe to a service, redirecting them to a device-specific website will take too long. Having a single secure website that looks professional on all platforms makes users less likely to get frustrated or turn to a competitor.
So there you have it. Having an optimised responsive website has its own set of benefits. And the number of devices on which your site will be accessed keeps on growing. Therefore, it is high time you get your site optimised and secure your visitors from turning to other competitors.
At ValueHits, we do offer services that help create a responsive website for your business.