How to improve your Google PageSpeed Insights score?

Google PageSpeed Insights | 4 March 2020 Reading Time: 3 minutes

If your page takes around 2 seconds to load, approximately 9.6% of your customers are bouncing off. However, if your page takes more than 7 seconds to load, the bounce figures rise to 32%!

Google PageSpeed has become one of the crucial factors for a business’s revenue generation. As marketers are engaged in a fierce competition by eliminating the friction and decreasing the page load times to add to the business’ competitive advantage. Though there are plenty of tools in the market to optimize the website for good page load speeds, nothing beats the Google PageSpeed Insights tool. This tool from Google helps you optimize the performance of your website and boost overall page speed. Here are some ways in which you can improve your Google PageSpeed Insights score:

1) Design a responsive website:

Even when you have created an excellent website consisting of amazing graphics and a smooth interface, if you haven’t optimized it to be responsive to different platforms, you will be losing out on potential customers. Whenever you are designing a website, make sure it responds and adapts to every platform. This helps improve the user experience and help your website rank better in SERP. Since Google focuses a lot on mobile-first indexing, mobile page load speeds play a significant role in ranking your website.

2) Image optimization:

It will help if you incorporate high-quality images on your website. Do not skip out on titles and alt text for every image. When you use a sitemap, Google can organize your images in a better fashion. Tools like Tinypng can help optimize your images. Make sure your images are responsive too. Make use of safe search images to increase the chances of higher website rankings. Check out the John muller take on image optimization:

3) Quality over quantity:

A web page will load faster if the code for the page is good. Tools like Pingdom can help simplify codes on your website. Less CSS and more inline formatting is the way to go. Avoid heavy WordPress themes and bulky codes. Instead, use a clean HTML 5 template. Google uses several factors to gather data from a website. Google will have a hard time finding your website or its data if your code isn’t well-structured.

4) Browser cache:

Whenever you visit a website, data like HTML, CSS, Javascript and images are stored in the local cache memory. This data is later utilised whenever you revisit the website. A stored cache helps the website load faster and reduces the delay caused by website rendering. Therefore, implementing browser cache will help your website load more quickly.

5) Accelerated Mobile Pages:

Accelerated Mobile Pages (AMP) pull-up data and present it in a decluttered manner. Conversion rates can drop by 7% with a mere 1-second delay in loading the webpage AMP can reduce the server requests by 77% and help make the website load faster regardless of the platform on which the website is being browsed on.

6) Design – less is more:

Google PageSpeed Insights recommends businesses to simplify their website. A cleaner version may not be attention-grabbing, but it helps rank your page better on SERPs. Clutter-Free website design is what you should be aiming for where you can cut down on website load-times. With the Speed insight tool, you can eliminate the extra spaces on your website and even ask your developer to mitigate any further issues.


Google’s PageSpeed tool can help you a lot. A skilled marketer will always want his/her website to perform flawlessly. Using such tools and following the above tips can help optimize your website to operate smoothly, and issue-free.

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