Improve Your Page Load Speeds With These Tips

digital marketing | 17 December 2019 Reading Time: 3 minutes

A website’s page load speed has been a critical factor when it comes to page rankings, and Google had announced this a decade back. This means that slow page speeds would result in search engines to crawl fewer pages, therefore, negatively affecting the indexation.

Almost half of the audience expects the website to load in the first two seconds, and around 40% of them will abandon the page if the website takes more than 3 seconds to load. According to research, an optimum page load speed should be under 3 seconds. Unfortunately, most sites do not come close to this number which affects its ranking by a considerable margin. The stakes are higher when the website is being opened on a mobile device. Hiring the Best Digital Marketing Companies in India like ValueHits will give you the chance of improving your page load speeds.

Page load speeds also have a direct relation with conversions. A website with optimised page load speeds of under 3 seconds or lesser has seen higher conversions. Every 1-second delay can result in a 20 to 30% reduction in conversion approximately. Therefore, slow speeds affect conversions a lot. If you have an online presence, you need to get your website’s page speed optimised.

When someone is trying to find you on Google, it is essential that your web page shows up quickly. And it’s not just SEO, your conversions take a hit, and your business If page load speeds are affecting your SEO, then there’s a dire need for page load speed optimisation. So, here are some ways in which you can improve your page speed:

You can start by figuring out how your site is currently making HTTP requests by minimising it and then use it as a benchmark. For every element on your webpage, an HTTP request is made. These elements are components of your site, like scripts, images, codes, etc. You can reduce, minimise or modify these elements to up your page load speeds

You can also improve your page load speeds by reducing the size of the webpage’s elements. By following this practice, you will reduce not only the size of every component on your webpage but also the overall size, making the website lighter and faster to load. Minifying a file can involve processes like removing whitespace, formatting, and code while eliminating extra line breaks and spaces. If your website runs multiple Javascript and CSS, combining them can help optimise better.

There are two separate ways in which CSS and JavaScript load – synchronously & asynchronously. The asynchronous page loads can speed up your web pages because when a browser loads a page, it will move from top to bottom. So, using asynchronous loading for CSS and JavaScript can help speed things up.

A dedicated server to host your website is the way to go. A dedicated server gives you more control, more space and better page load speeds. Though setting up a dedicated server is not as easy as a shared server, it is a good bet. You won’t have to share resources like disk spaces, CPU, RAM, etc. Hence, improved page load speeds!

Leverage caching to shave off a significant amount of time from your page load speeds and caching help the returning visitors to load the website by a considerable margin. Caching offers an improved user experience for the people visiting your site.

Use CDN (Content Delivery Network) for people who are physically away from the server you are hosting. CDN caches your site on a global network of servers. When a user requests for your website, it will request files from the server located closest to the user.

Time is money – therefore, you cannot mess around with page load speed times. With page load speeds being directly proportional to users getting converted, you need your business’ online presence to be optimised immediately for better results. If you want to improve your web page load speeds, consider hiring ValueHits – one of the Best Digital Marketing Companies in India. A team of experts work dedicatedly to improve your website’s page load speeds by optimising every element possible. For more details, feel free to visit our website or give us a call; we will be happy to help you out.

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