Increasing Domain Authority in 2020Digital Marketing Agency | 3 August 2020 Reading Time: 2 minutes
Every website has a caliber and a certain standard. There are some predefined parameters that can be used to judge a website easily. For example, if you view the interface and you witness an unprofessional color scheme, then you can deduce that the work hasn’t been done by an expert. A more articulated metric used to judge the performance of a website is called Domain Authority (DA).
DA is the strongest metric used to judge a website in the current time. DA of a website is based on various factors. Higher the DA, higher will be the position in the SERPs. Similarly, lower DA results in lower search engine positions. Here are some ways in which you can increase your DA in 2020:
1. Work on off-page SEO:
You cannot ignore off-page SEO when it comes to developing a strategy for search engine optimization. Off-page activities heavily impact the DA of a website. You should be focusing on backlinks. It is not necessary to have a large number of backlinks, but it is essential to have quality backlinks. Linking your website with a bad reputation will bring your reputation down. Filtering the links is also a crucial aspect. Make sure that you are only linked to quality web pages.
2. Making on-page SEO improvements:
Good content attracts traffic to your website. So, it is essential to have good content on your website in an organized layout. If the standard of your content is not up to the mark, then people will deviate from your competitors. Content that is top-notch will help your website receive regular traffic on a regular basis and also improve your organic search.
Make use of headers as it is a very crucial part of improving your DA. It is because, no matter how great your content is, if your heading is not up to the mark, your audience will never make it to the content. Eye-catchy content in the header will improve how your content is organized. You need to pay special attention to how your content is organized on your website. People prefer reading bulleted points over huge paragraphs.
When it comes to making use of keywords, do not add them where they do not blend in. Keyword stuffing can have a negative impact on your DA. Keywords used in your content should feel natural and relevant.
3. Mobile optimization:
As Google has officially announced that they’d be going mobile-first with their SEO, it is essential to focus on optimizing your website for mobiles. Many websites see their DA falling as they are not optimized for mobile phones. As most people now access websites from their mobile phones, you cannot afford to not optimize your website for mobile phones as you will be losing out on website traffic as well as DA.
Currently, DA can decide the fate of a website. If your website has a low DA score, you should be working on the options mentioned above. If everything feels too overwhelming for you, you can hire the top Digital Marketing Agency in India – ValueHits – and we can assist you in the journey of increasing the DA of your website. For more information, give us a call, and we will be happy to offer you a free consultation.