Leveraging Social Media For Mobile App Marketingmobile app marketing | 24 February 2015 Reading Time: 3 minutes
To make your mobile app a smash hit on Google Play and Apple app store, a lot of effort goes into the development of the app. During the mobile app development phase, you must have obviously studied your target audience, on which platform it will be available and whether the design of the app will appeal to users. When you beta test your app, you may think that your app is finally ready to get the required attention. But what’s next once you launch the app? How would you create demand for your app and encourage people to download your app? The answer is leveraging social media for mobile app marketing. You can’t just rely on in-app ads methods to drive audience strength as it is the most typical route which most advertisers take.
Developing quality content:
In order to bring visibility to your app on social media platforms, you need to create good content. This will help you to keep your audience engaged. You main goal is promoting your app so as to get people excited about by making them take a call to action and finally download the app.
By content, we mean not just text related, you can also promote videos via most popular social networking sites like Twitter, Facebook, and Google Plus. Once you video goes viral, you will hopefully see app download strength rising. The same goes for a great blog post.
Assuming you’re bolstering you restaurant search app on social media, you can keeping posting images of top restaurants of a specific area, popular restaurants by audience choice, upload general post for food lovers, give some tips or introduce to some new platters of a certain restaurant.
Create content that will drive audience to download the app. You can also connect your company blog posts to the social media profile. Get started on the social channels by first setting up a profile and post statuses that are neutral and interesting, as well as connecting with key influencers in your app’s niche.
Spread the word
You can also place request for review of your app on top review sites like Youtube, Teksocial, The Daily App Show, Isuethis review sites. This will give your app huge visibility. Getting your app reviewed is a fantastic way of spreading the word and assuring the audience that it is a high quality app. You can also ask for feedback so that it would be easy for you to know what needs to be improved, added or removed.
Not just Facebook, target other social media sites:
Get started on the social channels by first setting up a profile and post statuses that are neutral and interesting, as well as connecting with key influencers in your app’s niche.
Mobile app Marketing on Facebook has become common, but now you can totally rely on Google + which is starting to come around. One thing about using Google + is the ability to auto-create hashtags. You start off with a # and type in your one word hashtag. Hashtags helps you increase your SEO power. It would be great if you avoid using overstuffed keywords as Google won’t entertain this.
Another popular channel for networking, Twitter makes it easy to reach influencers by mentioning them in your tweets. A new feature released just last year allows you to use content marketing and “Twitter Cards” to boost visibility of your app, thereby increasing downloads.
You would surely attract visitors if you’re app is visually appealing as marketing is all bout going visual. This was a huge trend in 2013 with such sites as Pinterest and it is something that is sure to continue.
One of the best ways to drive app download rate is showing appreciation for followers on social media, tweets their photos or embed them on website.