SEO’s Future: Long-Tail Keywordsseo | 20 January 2020 Reading Time: 3 minutes
Cementing your place with a great SEO Strategy is one way to get more traffic on to your website, and therefore, helping you get more business. There are several tools and experts available on the internet to help you create the perfect strategy that will help you increase the number of people visiting your website. Out of all these strategies, one of them is long-tail keywords. By thoroughly researching your keyword phrase opportunities and optimizing it competitively, you will have a solid SEO strategy in your hands.
So, What exactly are Long-Tail Keywords?
Long-tail keywords are search terms grouped into keyword phrases. They can range anywhere from three, four, five or even more keywords strung together. These words strung together can be used in two ways:
Fine-tune the search terms for a website that can be used to find the right web page
When someone wants to search for something particular
Just like regular keywords, long-tail keywords help in describing information on a web page. These keywords include how the company publishing the page wants you to discover it in the search engine. These long-tail keywords will bring in a few visitors who are specifically searching for that term. These keywords attract higher quality traffic and therefore help increase your conversion rates.
The Smartphone Effect:
Smartphones have become a necessity in today’s world. Since it provides several benefits, it’s hard to say no to a smartphone in 2020. And why not have a smartphone since it can do so many things, like give us weather warns, play music, play audiobooks, watch tutorials, movies, etc. And on top of all those, we have mobile voice assistants, who can listen to our queries and provide us with results. These voice searches are changing the SEO strategies of today.
With more focus on these voice searches made from smartphones, short tail keywords become not as relevant. This is due to voice searches carry more terms compared to typed searches. Therefore, these searches emphasize more on long-tail keywords to draw in more results. Since speaking is more convenient than typing, there is an increased focus on voice searches.
As a business, you’re trying to grab more opportunities. So, when you are researching your keywords, you should use more conversation-like style. These conversation-style long-tail search terms can help boost your SEO. You would have keywords that describe your services along with detailed features of your products to maximize your SEO strategy.
Is Long-Tail Keywords the Future?
Generally speaking, yes! Long-tail keywords are an essential way for people to search the web. As businesses are trying to eye for traffic, they will be focusing more on long-tail keywords to maximize the visibility of their services and products. Content is still the king when it comes to SEO, and there’s no doubt about it. But when it comes to your audience searching for your business, these long-tail keywords will help your website be in the front and center. Understanding your target audience and what content will resonate with them is the way to developing successful SEO strategies.
Google introduced us to Panda – a search engine filter update in 2011. This algorithm focused on high-quality sites and demoted those that offered very little value, like the once with unkempt keywords. With their 2013 Hummingbird update, the focus was more on understanding the meaning behind the words in the queries, rather than ranking matching keywords. And with further updates, Google wanted its search engine to deliver more relevant, natural results. Now, Google offers BERT, with which the search-engine creators hope that the searches will search in more of a natural way and not in a keyword-esque manner.
That’s why you need to focus on long-tail keywords, which can be natural phrases your potential audience might be searching for. Keeping a close eye on what the audience is searching for on Google Search Console, and use those phrases in your content. Once you have a better knowledge of what is being searched, then your content should include those search terms naturally. For example:
Q: How many types of wine exist?
A: There are five main types of wine
Here, you can see how naturally the answer flows with the search phrase. This isn’t keyword stuffing as well. It would help if you were writing for the audience while keeping in mind about the search engine as a medium. This is how you nail your SEO strategy and get the best results from long-tail keywords.
Pay attention to what your audience needs, wants and is searching for. After a great deal of research, you will have yourself with long-tail keywords that your potential users will be searching for on the search engines. And with these long-tail keywords, you will be able to rank your business’s website higher! For more information, details, and help regarding SEO, feel free to talk to us at ValueHits.