Are Website Structure and Content Marketing Related?

content marketing | 4 March 2015 Reading Time: 2 minutes

Yes, it is true that website structure and content marketing co-exists. When you think of developing a content marketing strategy for your site you should take into consideration the structure of the website. In general, website structure is defined as organization of data in hierarchical way so that it is easy for search engines and users to know what the content is about and where to locate it. A general website structure usually consists of web pages, tag pages, category pages, and article pages. For an effective content marketing strategy, it is essential that you know about the site’s structure, which makes it easy to insert required content, thereby increasing user experience and giving you maximum ROI (return on investment). Each of the website page has its importance in terms of content making it easy for search engines to find the content and index it.

How to plan for content for website?

To begin with, you can write down the pages of your website in a spreadsheet. This will help you to create a structure for your website and plan your content marketing strategy. Let’s assume that you are building out adventure exploration company website in order to attract adventure seekers and travelers. For this site, your content categories could include gear reviews, destinations/places, trail tips, survival tips, or bucket-list trips. In each of these categories, you can think of including topics. A proper fragmentation of web pages helps to create an organized content marketing strategy.

How would you benefit from SEO point of view?

From an SEO perspective, when you plan a content depending on the structure of the website, this helps search engines to crawl better as each information gets fragmented into meta information, tags, categories and tags. This helps search engines to know more about your website. In the process when you start adding more and more content to each section of your website, this makes easy for SERPs to show your website on search results. Each of your category would get more relevant clicks when you continue to optimize your content. You can have an advantage of getting noticed on search engines a compared to other sites which are less categorized. It will help to improve SEO performance of the website.

Maximizing user experience

From user’s perspective, content which is well categorized on your website increases user experience and loyalty. When you search for a particular keyword, Google will provide you with millions of pieces of content. You website is of noe use if it does not includes the element of personalized user experience. A sound website structure is a result of personalized user experience.

  1. Promoting content: If a user searches for any article on Google and finds your article interesting then it would be great to promote another article on the same topic. The optimized content keeps your users engaged on your website.
  2. Speeding up buyer’s journey: Unlike other messy websites, your optimized website structure would help to accelerate the rate at which customers are searching information from your site, and would help to build loyal customers. You wouldn’t want your users to get disappointed by finding irrelevant information on your sites. When you publish hyper-relevant content, it results in boosting trust on brand and causes customers to return to your site again.

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