Why You Should Focus on SEO in 2020

seo | 1 April 2020 Why You Should Focus on SEO in 2020 Reading Time: 2 minutes

Why SEO – is a question that looms around SEO experts and digital marketers inside and outside the marketing environment. With more than 15 years of presence in the marketing field, SEO Service now makes up for a large share of traffic for successful websites. The most significant driver of web traffic for most online sectors is SEO. Also, SEO has been a crucial part of these online sectors for generating revenue. The strength of SEO and driving organic traffic is apparent. Organic search usages and share is out-spacing growth in other channels. Organic and paid traffic dominated web traffic in 2019. And in 2020, the game is further going to get dominant. That’s why you should be focusing on Search Engine Optimization Services, and here several reasons why you should be doing that:

1. Channel share:

Organic search has the most share when it comes to website traffic. Around 53% of the traffic comes from organic channels.

2. Search share:

83% of the traffic comes from SEO and the rest from paid search. Therefore, there should be a significant amount of focus on SEO in the coming years.

3. Focus share:

Even when the majority of the traffic for a business comes organically, most companies prefer paid searches – around 15% — to get traffic to their websites.

4. Long-term:

While SEO requires an upfront resource investment, search engine rankings have long-term duration once achieved.

5. Organic traffic:

SEO traffic involves no media cost and can provide a significant return-on-investment compared to most other channels. Relevant content is appreciated by search engines and is rewarded with better rankings. Focus more on the audience and what they wish to read rather than writing for bots.

6. Structure:

Proper SEO helps organize your website, making it easier for your visitors to navigate and transact.

7. Alignment:

When all channels, including organic search, are aligned to work towards the same goal, your marketing strategy will work. Aligning these multiple channels will improve the results in all channels.

8. Brand elevation:

SEO success secures a share of voice on the search engine result pages. This success helps in building and creating a brand trust which is an integral component in marketing.

9. Conversion:

SEO traffic converts the best compared to other channels since higher rankings convey a sense of trust from the search engines. While paid searches produce results quickly, it lacks the authenticity of organic search results, and therefore it would be better if it were paired with SEO strategies.

10. Channel synergy:

Other marketing channels will be generating demand from people to query the search engine for products and services such as yours. Therefore, your website should be ready to collect these demands, or else they will go to your competitors.

11. Research:

The best part of SEO is that it allows you to understand what your users’ interests are, and then you can build on content that addresses and captures their intent.

12. Global reach:

SEO has a worldwide reach and can even work dynamically to translate and localize your content to bring in new and unexpected customers from all across the globe.

These 12 solid reasons should be prominent enough to understand why your business needs SEO. Your marketing strategy needs to be adaptable and make the best out of what SEO has to offer.

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