An ad copy can either make or break your business. Your marketing team demands a high-quality copy that can prove valuable for the business. With all the stress, you may end up doing some terrible mistakes that can cost your business money and you your reputation. Before you send your final copy, make sure it is enticing and represents your business in a right manner. I have put down 5 common mistakes that copywriters do, which they to avoid to develop a presentable and engaging copy.
Copying Other Content
This is not only professionally unethical but cheap. How are you supposed to generate leads with a copied content? You need to juice up your mind and come up with something creative. You can use other ads for reference purpose, but don’t simply copy and paste it as it is. Copying content doesn’t let your creative side to explore. In order to create the best copy, you need to connect with your audience and understand what they actually like. With that, you can create a good copy for your marketing campaign.
Adding Unnecessary Words
It often happens that we exaggerate our copy thinking that it will attract customers. In fact, adding unnecessary words makes it more complicated. Every word should serve a purpose and if it doesn’t fit the content then it is better to avoid it.
Not Testing Long Copies
“Long copies are read by no one” – We’ve heard this so many times. But how true is it? Yeah, sometimes long copies can be boring; however, it depends on what information you provide and how engaging you make it. As mentioned in an article by Kissmetrics that a reviewer might be against publishing such big copies, but what bores a reviewer might compel a buyer. So, you need to ensure that you include some interesting statistics and content that will attract buyers and lead to conversion.
Writing Content The Way You Like
You can’t just create copies the way you like it. Yes, your ideas and opinions matter, but they should be focused on your target audience and written in a way that your readers will appreciate. An ideal copy is the one which your audience can relate to them.
Not Optimizing The Copy For Mobile Devices
Your ad copy should be optimized for every mobile device such as enlarging font size to make it more readable and so on. Don’t forget that a large audience are using mobile devices for Internet browsing and thus, you need to make your visual designs more mobile friendly.