10 PPC Pro Tips For Writing Text Ads

PPC | May 16, 2018

If you're involved in running a PPC campaign, you understand the crucial role that compelling text ads play in driving conversions and maximizing your Return On Investment (ROI). Crafting effective text ads requires creativity, strategy, and audience understanding. With the right approach, you can significantly improve the performance of your PPC campaigns to achieve desired results.

10 PPC Pro Tips For Writing Text Ads


Do you want to learn how to write great PPC text ads for digital space? Your ads are designed to achieve specific objectives for your business, which is why it is essential to build a polished ad copy.

In this article, ValueHits digital marketing professionals have shared some tips from their years of experience in writing compelling PPC ads.

Following are ten pro tips for writing PPC text ads:

Get a perfect brief

Try to collect as much information as possible about your client's business directly from the client, as the source of information knows better than everyone else. Explore their history, expansion, product/services, plans, business objectives, target audience, and marketing strategy.

Write for your target audience

Before writing for your audience, Know Your Audience. In order to effectively reach your intended audience, it is crucial to conduct thorough research to gain a clear understanding of their needs, preferences, and behavior patterns.Tailor your ad copy to resonate with their specific needs and preferences.

Write for your target audience



Highlight your product/service

If your ad is about the product/service, it must be shown in the ad. Do not discuss the matter without reaching the point; do not use long and confusing ad texts or try to be too brief.

A piece of adequate and complete information about the product attracts prospects looking for similar products. Communicate what sets your PPC campaign management services apart from competitors to grab the audience's attention.

Highlight your product/service


What makes you better than your competitors

Monitor Competitor Ads

Keep an eye on your competitors and strategies to gain insights into their approaches. Analyze their ad copy, messaging, and offers to identify gaps in the market that you can leverage for your campaigns.

After monitoring, always try to explain what is the difference between you and your competitor and why you have an added edge over them. It is always good to research competitors, study their ads, and then draft your ad based on it.

Concentrate on the bigger picture

Think holistically when framing an ad copy, and do not let a single element repeat multiple times in the same ad or ad extensions. Try to portray your business as a one-stop solution to all your customer needs.

Use a clear call-to-action

A call to action should be included since it makes the customer feel as though they have to act quickly and that they should be aware of everything, which makes them more likely to visit the page.

Specify what you want the prospect to do if they are interested in your ad. A fuzzy call-to-action is equivalent to no call-to-action and may waste all the money you invested in your ad. A powerful ad may fail to generate desired results if you do not tell your target audience what to do next. Clearly state what you want the user to do, whether it's "Buy Now," "Learn More," "Sign Up," or any other relevant action, to guide their next steps.

Merge keywords in ad copy

Try to create keyword-rich ad copy, but avoid overstuffing keywords. Use keywords judiciously in the right places in the first and second lines of the ad text. Keep your ad meaningful and focus on the desired communication objective; do not deviate from it by using keywords. Avoid fitting keywords forcefully into content, as it will make the ad copy look weird. Ensure to incorporate relevant keywords such as "PPC packages" to improve the ad's visibility to the target audience searching for those services.

Select a headline carefully

In the PPC market, there is fierce competition, with nearly all players vying for users' full attention.

How will you get people to notice your PPC advertisements in such a scenario?

In PPC advertising, ad headlines are the king. Your prospect will decide whether or not to read the entire ad based on your headline. A catchy headline increases the chances of the target audience taking the desired action.

Put relevant keywords related to your service or product in your headline. You may improve the CTR and the likelihood that people will see your advertisement by utilizing the keywords that are currently popular.

Select a headline carefully


Test various ad copies

The key to figuring out the success of a PPC conversion is testing the various components. You need to run an A/B test on your ads to determine which will perform the best.

Try various body copy and headline combinations to determine which works best. Run an ad for a short duration, measure its performance, and then compare it with the performance of other ads. Select the ad that has performed the best.

Test various ad copies


Source: adespresso.com

Use the potential search phrase

The search phrase maximum prospects use while looking for the kind of product/service your business offers should also be a part of your ad copy. It engages the prospect more quickly as they feel lucky upon finding precisely what they want.

Writing ad text is no child's play; understanding every aspect is essential to creating an ad that performs well in the digital marketplace. These PPC pro tips for writing text ads will help you complete your next advertisement.

Valuehits is a 360° digital marketing service provider offering unmatched results from mindful use of the digital platform. Contact us if you can advertise on digital media to accelerate your business.


Crafting effective text ads is a crucial aspect of running successful PPC campaigns. Implementing these 15 professional tips can help you create compelling ad copy that resonates with your target audience, drives higher click-through rates, and boosts your business's online visibility and success. So, make sure to follow these tips to achieve a better outcome from your PPC campaigns.

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Hardik Mody

Hardik Mody is a Senior Manager in Digital Marketing. He plans and coordinates the marketing activities of ValueHits, a full-service Digital Marketing Agency in Mumbai, India. With his experience and Expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.