10 Tips to Optimise Your Blog Posts for SEO

SEO | February 4, 2022

How do you make your blog posts stand out amongst the sea of other blog posts? The answer is SEO ! Read more about it here.

10 Tips to Optimise Your Blog Posts for SEO


The more readers your blog attracts, the better. But in order to attract readers, you need search engine optimisation (SEO). Here are 10 SEO tips you can use to optimise your blog posts and bring in more traffic than ever before. When it comes to SEO, every little thing counts — so read on to learn how you can improve your Google rankings!


Give Your Content an SEO Friendly Title

If you want search engines like Google and Bing to crawl, index, and rank your content, then you’ll want to give them something easy on their eyes. Keep it short: The longer your title is, the less likely a user will see it in search results. Also, be sure that each word in your title has a specific meaning—don’t use phrases just for SEO purposes.

Create SEO Friendly Headings

Headings are essentially road signs that help users (and search engines) navigate your content. Using H1, H2, and H3 headings allows you to divide large blocks of text into small segments. This not only makes reading easier, but it gives search engines clear paths through your content so they can index it more easily. You should aim for at least one or two headings per page; more advanced SEO experts recommend a ratio of 1-to-4 (one heading per four paragraphs).

Use Relevant Keywords in Your Copy

Keywords play a huge role in search engine optimisation, and it all begins with writing engaging copy that’s relevant to both your site and what users are searching for. Including targeted keywords where appropriate—in titles, headers, text, etc.—makes it more likely that readers will find you when they search on Google and Bing.

Optimise Titles and Meta Description

Optimising your titles and meta descriptions can help boost traffic. Make sure that titles include relevant keywords and meta descriptions are between 160 and 200 characters. Suppose a page doesn’t have an optimised title or description. In that case, Google will often pull information from other sources on sites that link back to you, such as social media pages, creating a unique title or description in place of what you intended.

Focus on the First 100 Words

The first 100 words of a post are critical for its search engine optimisation. Readers make quick decisions about whether or not they’re interested in what you have to say, so make sure these first few lines are engaging and enticing.

Write Great Content That People Will Want to Share

One of those conventional SEO practices is writing great content that people will want to share with their friends and followers on social media. Of course, it doesn’t hurt if you share it yourself! When you consistently write content that brings value or entertains readers, they’ll naturally be motivated to help get your content seen by as many people as possible.

Promote Your Blog Posts, Not Just Publish Them

Don’t just publish a post and forget about it. Promote that baby by submitting it to Hacker News, Reddit, or any other site where people can discuss it and link back to it. And don’t be shy about submitting your own website either. This will help with SEO rankings and give you an idea of what readers like about what you write.

Link Out from within Content as Appropriate

There’s a right and wrong way to link out from within content. The wrong way? Clicking on an Insert/edit link then copying and pasting an unrelated external URL into a content page. If you do that, no one will click on those links! Instead, write interesting, relevant articles that tie into outside sources so that when you do need to include them (because they are absolutely necessary), your readers are incentivised by their relationship with your content.

Get Listed in as Many Sites as Possible Which Allow Guest Posting & Guest Posts Are Worth Searching For

The major search engines rank a website based on its backlinks. When someone links to your website from their website, it is called a backlink. Thus, you must get listed in as many sites as possible, which allow guest posting and keep getting new high-quality articles on those blogs without fail to increase your backlinks and improve ranking in search engines.

Check All Links Before Publishing!

Make sure all links in your content are functional and take visitors where you want them to go. If a link takes readers to an error page, it will reflect poorly on you as an SEO expert. Also, check on-page SEO factors like keyword density and alt tags. These things can sometimes get overlooked during writing, but they’re important when it comes time for search engines to read what you’ve written!

To conclude

With more than two billion websites online and with so many different content creators competing for eyeballs, you need to provide valuable and interesting content. But how do you make sure that people notice your content amidst such stiff competition? The answer is through SEO. To truly understand how it works and how you can benefit from it, you should consider hiring Valuehits - the best SEO Company in Mumbai  - who will help optimise your website to the very best.

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Hardik Mody

Hardik Mody is a Senior Manager in Digital Marketing. He plans and coordinates the marketing activities of ValueHits, a full-service Digital Marketing Agency in Mumbai, India. With his experience and Expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.