13 Types of Local Marketing Strategies to Boost Your Website

13 Types of Local Marketing Strategies to Boost Your Website

Digital Marketing | October 7, 2022

If you want to run an effective local marketing campaign, it's important to choose strategies that work for your company, target audience, and budget. That said, not all local marketing strategies are equal in terms of how effective they are or how much money they cost—and some will even decrease the visibility of your business online! To ensure you're following the best local marketing strategies, check out these 13 types of local marketing strategies that actually work.

13 Types of Local Marketing Strategies to Boost Your Website

Local search optimisation

When it comes to local search optimisation, the best strategy is always the one that works for your business. To improve your rankings and capture the attention of potential customers, use a keyword or phrase that relates directly to what you do. For example, if you sell luxury goods in New York City, you might want to include keywords like best stores in NYC or NYC shopping tips.


Reviews from local customers

The best local marketing strategy for your local business could just be a simple review. Ask every customer to post a positive one, honest review on your website and be sure to share it with them so they'll share it too. And don't forget: not every review has to be five stars; just make sure there are more good reviews than bad ones! Your overall ratings will go up if you keep this in mind. At the end of the day, customers like hearing about other people's opinions before making their own decisions. A few good reviews will outweigh a few bad ones any day.


Create localised content

If you find a business that aligns with your business or product, the two of you can create an event together to draw attention. For example, if your local bike shop has a biking club and you have bikes for sale, you can partner up and host bike demos outside the store. Create content with your local target audience in mind.


SEO optimise your website

Very first thing you must make sure is your website is optimised for search engines. Get a local listing on sites like Yelp and add as many relevant keywords to your site as possible. Add photos and videos, too - anything that might make it easier for people to find your business online. The more effort you put into SEO, the higher up in the search results you'll be ranked.


Attract Local Visitors through Google Ads

Whether you're just starting out in business or looking to expand your customer base, you'll want to take advantage of Google Ads. It's easy to set up and run, has a low cost per click on average, and gets results. However, you can't just launch an ad without considering how you want it to look and what keywords you'd like it to target.


Integrate CRM Tool

CRM solutions help us better understand our customers. We are in control of how we collect, organise, and manage customer data with a CRM system. The central idea is to keep the customer happy and engaged by providing the right information at the right time through a company-customer experience. This ensures that customers will be more likely to engage with our brand because they feel like they are part of it.


Website design Review

The most important thing to remember on your website is the user's experience. Is it stress-free to find what they're looking for? Can they accomplish their goals without interruption or confusion? Do they feel welcome, informed, and respected? If not, then there is something wrong with your site. Some issues could be minor and easily remedied with a little tweaking (like labelling navigation buttons). Others are more complicated.


Higher leads With Google Call-Only Ads

The fastest way to get your phone ringing with qualified sales leads is with Google Call-Only Ads. These ads are designed for businesses who want to show up on potential customers' mobile phones, leave a voicemail, or collect an email address - without being screened by Google's desktop search algorithm.


Insist On CRO-Optimized Landing Pages for Each Campaign

CRO-optimized landing pages will provide a conversion rate increase and be better at guiding traffic to the desired action or converting them. CRO-optimized landing pages include persuasive language throughout the page to motivate readers to take the desired action.


Feed the Funnel with Remarketing

Ever heard the phrase, Feed the funnel? It's a common marketing metaphor, meaning you must continually put in what you're looking for and be patient. With remarketing ads, you can take this analogy one step further. Remarketing is when you show advertisements to people who've visited your site but didn't make a purchase or convert on the page they visited. You may have seen this type of ad with Facebook Ads on other websites.


Leverage Social Media

Build up your following on social media channels such as Facebook, Twitter, and Instagram to share pictures, daily happenings, product updates and more. You can also make use of the platforms to promote an event or offer a new item that's coming out. Make sure you're posting at least two to three times per day and respond quickly to any feedback that you receive.


Using Videos to Tell Your Story

With the help of videos, you can reach new audiences and create an emotional connection. With soundtracks that build up to make you feel certain emotions and beautiful images with messages that resonate with your target audience, you can make people cry for your product, laugh with your company, or feel connected to a different kind of journey. This leads to our next marketing strategy: tell stories through video.


Offline Activations and Events

While marketing your small business in person might feel intimidating and time-consuming, it is a necessary component of your marketing strategy. Offline activations and events help to establish a strong presence for your company. These activities can be done on any budget or with little to no planning; they are usually the best way to reach new potential customers.

No matter what type of business you're in, advertising locally is always a good idea. If you need help coming up with marketing strategies that work, these 13 local marketing strategies can help you! You can use these to get your creative juices flowing and generate some new ideas that could bring in more customers.

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Hardik Mody

Hardik Mody is a Digital Marketing Manager. He plans and coordinates the marketing activities of ValueHits, a full-service Digital Marketing Agency in Mumbai, India. With his experience and Expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.

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