15 Mindblowing Digital Marketing Trends that will be used in 2019digital marketing | 21 February 2019 Reading Time: 5 minutes
2018 has been a fairly tumultuous year for marketers. But it wasn’t all bad. 2019 promises to be just as chaotic, but for marketers open to new ideas and committed to delivering a better customer experience it will be an exciting 12 months.
Now it is a great time to look after your present marketing methods and making the necessary revisions to suit shifting trends. 2019 has started as the year of innovating with impact in the context of organizational accountability. A number of firms have mobilized and developed their teams and talent to take on digital disruption; however, some are linking investments to performance in ways that significantly and positively impact their business, notably, customers, or, society. Business, consumer and societal impact now go hand in hand. Therefore, without any further ado, let us outline the trends that will be used to make the most significant impact on digital marketing in 2019.
1. Deliver personalized content and unique customer experiences:
Almost all the communications these days are conducted behind a screen. Herein, personalization is quickly gaining traction in the world of digital marketing.
• Interactive content:
Content remains the beating heart of campaigns, with recent stats indicating 70% of marketers say that interactive content is effective at converting site visitors, 81% of marketers accept that it grabs attention more effectively than static content, 79% of marketers agree it enhances the retention of brand messaging when combined with traditional marketing tactics.
2. Mobile optimization:
In late 2015, mobile web traffic surpassed desktop for the very first time. Since then we have been living in a mobile world, and mobile device usage has skyrocketed. Considering digital technology adoption is speeding along at an ever-increasing rate, things have changed since 2015. Users now spend more than 5 hours daily on their smartphones. In 2018, 52.2% of all global online traffic was generated via mobile phones, increased from 50.3% in the previous year.
• AMP incorporation:
AMP is an open-source coding standard for publishers. The aim for AMP is to load sites quickly on a mobile device, and it gives user-friendly experience. Google is driving its force in AMP project.
3. Growth Hacking- Content Marketing:
In recent years, content marketing has been moving at the speed of light. Content marketing generates over three times the number of leads as outbound marketing and costs 62% less. Content marketing takes in conversion rates six times higher than other methods. Many factors are contributing to that success, such as strategy development, better quality content, more time spent on content marketing and better targeting in content distribution.
4. Optimize for voice search:
Voice search in 2019 is vital and increasing, but as it stands, traditional search application remains strong. It is unavoidable when it comes to SEO, especially when we consider local search implications. 41% of adults conduct at least one voice search per day, and the number will keep increasing. By 2020, voice searches are expected to account for 50% of all online queries, which is up from 20% in 2016.
5. Go on Podcast:
Fans of podcast listen to an average of 7 shows per week (up 40% from 2017). The statistics unveil many truths about modern consumer behavior and the rise of audio as a content marketing avenue.
6. Optimize Google Business listing:
3 out of 4 shoppers search online when it comes to finding your business, it is crucial to understand how vital your Google My Business listings are to ranking higher in Google search results and influencing purchase desicion.
7. Semantic Markup:
Google confirmed that semantic markup is utilized, way beyond the search snippets, to better index your site and to rank content in Google’s search result pages.
8. Video marketing:
Online video drives a better engagement. With a little creative thinking, you must be able to tap into video in a form that can help boost your marketing efforts.
9. Brand messaging on social media:
Brand messaging is among the leading undervalued social media marketing practices. For five years from now, social media platforms have added at least a billion users in total. The increase in content produced and the need to curate better feed for users has driven social platforms to reduce organic reach.
• The new art of storytelling:
The Facebook and Instagram stories are made up of visual content in video or slideshow format.
• Facebook Live, Instagram Stories, and meme:
Facebook live, Instagram stories can help you reach and engage your audiences organically and effectively. Meme entertains people with funny quotes through brand promotion.
• Facebook 360 Collections:
Facebook 360 collection let you create a 3D view of your environment. In short, it is a post giving real-time experiences to support live events. It is the latest feature used on social media for brand messaging.
Further, in 2018, Facebook also added Watch Parties, analytics, new ad formats and badges for active users.
10. Live Chat:
Customers are becoming progressively reliant on live chat to communicate with businesses. For small-scale businesses finding to adapt to this new form of communication, looking a way to respond to those chats promptly is utmost important. Live chat is being widely used by celebrities, product launch, seminars, etc.
Chatbots are on the rise. It seems that in the coming years, bolts will become more like humans, for instance, a few years back, people were quickly able to tell the difference between a machine’s voice and a human’s voice. Today, the line is getting more and more blurred, not just over voice but in texts too. Around 61% of consumers report feeling that chatbots are the way of the future for customer service, and that’s great news for businesses.
12. User-generated content – Reviews, privacy protection (GDPR):
GDPR is General Data Protection Regulation. The privacy protection (GDPR), agreed upon by the European Parliament and Council in April, might have replaced the Data Protection Directive 95/46/ec in Spring 2018, as the primary law regulating how companies protect EU citizen’s personal data. The GDPR provides EU citizens more control over their personal data. Every time a company wants to gather information from a consumer, they’ll now need explicit consent from the individual. Over 4,000 took part in its GDPR and a whopping 80% reported that they were continuing to collect personal data from customers during this time.
13. New SEO factor:
User experience signals were huge in 2018, and are expected to be even more important in 2019 — sites that are well-optimized get more and more traffic over time, which means more leads and sales. If you neglect SEO, no one will be able to find your site, saying all your hard work will be for nothing.
14. Push notification:
Push notification is also known as a server push notification that helps businesses deliver content messaging directly to a customer’s computer or mobile device. It is the delivery of information from a software application to a computing device without a specific request from the client.
Nearly all read online reviews when searching for a local business. Also, your reviews need to be recent to appear relevant to online consumers. Star rating is the most vital aspect of an internet review for a number of customers. They wish to see at least a three-star rating. Ensure you are actively asking happy customers to review your business to maintain and enhance your star rating and your business’s online reputation too.
For over a decade, a digital marketing industry growth has been tremendous and continually emerging. These days running a business successfully is regarding leveraging the right kind of marketing techniques to get to your target audience and finally convert them into leads. Therefore, if you want business to thrive, simply look at our list of leading digital marketing trends, and you will know what your next step must be.
Check out our infographic on Digital Marketing Trends that will be used in 2019 (forecast) and the statistics, which includes On-Page SEO as well as Off-Page SEO techniques that will help you get leads well on the search engines.