5 SEO tactics to optimise your blog

SEO | January 18, 2021

If you have a blog, you will be pretty familiar with the importance of blogging correctly. But are you familiar with the ways to optimize your blog to make it easier for the search engines? Professional SEO services can help your blogging sites here!

5 SEO tactics to optimise your blog


Here are five easy ways to optimize your blog for search engines and get it noticed by your audience:

Research research research:

On-page optimization is highly dependent on keyword research. When you are providing valuable content to your audience, chances are, you are naturally adding keywords to your content. However, there are several tools and techniques available online to find keywords relevant to your blog post; even find the one you may not have considered. Google AdWords keywords tool and semrush.com offers excellent ways to find keywords relevant to your blog post. You can also spy on your competitor’s keywords and target them for more traffic.

Utilising keywords throughout your post:

Once you have chosen the keywords you want to target, you need to make sure that you place these keywords where they will most impact humans and search engine crawlers while indexing your content. These locations are title, headings, introductory sentences, concluding paragraphs, anchor text, title tags, and meta descriptions. Do not stuff your keywords, or you will have a negative SEO impact.

Optimise your images:

When you upload a photo to your blog post, make sure that you add the keywords to the file name and fill out the alternate text field with a brief describing the image. Make sure the description is keyword-rich too.

Referencing through links:

When you mention other bloggers or articles in your blog post, make sure that you are linking them. This is a good etiquette while blogging. You may also get lucky by getting a link back too. Quality links boost your website’s rank on the search engines. Hence, make sure you are linking the information right.

Making the right use of social media:


You can make use of social media to broaden the reach of your blog posts. You can make comprehensive use of social media networks like Facebook, Twitter, Instagram, and other social media sites to create connections with potential readers and current consumers. When small businesses make the most out of social media sites, you as a blog post can do the same too. Sharing on social media platforms gets you more web exposure. There are programs such as Hootsuite which are available for free that can be used to post and schedule your blog posts to be shared on social media networks hassle-free.



These simple tricks can help you get your blog posts more web exposure, high traffic, and even better ranks on search engines. Make the most out of professional SEO services! These services help your blog site climb the ranks and offer a better ROI for the money invested.

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Hardik Mody

Hardik Mody is a Senior Manager in Digital Marketing. He plans and coordinates the marketing activities of ValueHits, a full-service Digital Marketing Agency in Mumbai, India. With his experience and Expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.