Are You Posting Platform-Specific Content?

Social Media Marketing | December 24, 2019

Are you sharing every piece of content on all social media platforms? Are you creating platform-specific content for every social media platform? If the first answer is yes and the second answer is no, you must keep reading.

Are You Posting Platform-Specific Content

Every social media platform does not share the audience - there may be similarities, even you will find the same people on different platforms. Still, each platform operates in its bubble. Therefore, you should be posting different content on each platform, which will help you boost your engagement by quite a margin! But what should you be posting where? Here’s where you need a social media marketing strategy. Since every platform has its own set of audiences, their expectations vary. That’s why your same post on every platform won’t get the same engagement on all platforms. So, here’s a general guideline on what you should be posting on which platform:

1) Facebook:

Videos, especially live videos, are considered the best content for Facebook Advertising Services. Video posts have seen better engagement and reach compared with other post types. How-to videos have been seen to work the best on Facebook, along with blog posts, summarised into a video.
Blog posts and curated content have also gained traction on Facebook. Sharing high-quality third-party content from pages and sites has helped many pages grow.

2) Instagram:

Being a photo-sharing platform, it goes without saying that sharing high-resolution photos is the way to go on Instagram. Instagram has become a haven for people to post their best photos. Visual aesthetics is the aspect you should be aiming for. The type of photos you can post include:

If you are selling physical products, then you can include high-res images of your product. Behind-the-scenes photos is another popular type of picture that works on Instagram.

Sharing high-quality user-generated content also works wonders on getting those engagement rates high.

Another popular type of content that works on this photo-sharing platform is quotes. If your brand can post a quote accompanied by great artwork, you will see excellent traction.

With Stories on Instagram, you can be flexible with what you post, which would then disappear in 24 hours. You can post How-to tutorials, promote your blog, announce offers, etc., on your Instagram Stories.

3) Twitter:

Most people who use Twitter are for the latest news. Twitteratis can access this platform to stay updated on what’s happening around them. Around 40% of them use Twitter to find out about breaking news, and 39% use it to keep up with the news.

Twitter is another platform where you can get traction with blog posts and curated content. Since people tweet several times a day, you can share blog posts and curated content more than once per day.

GIFs also work well on Twitter. Twitter is one of the best platforms to share GIFs.

4) LinkedIn:

Being a professional network, you can focus on posting jobs and career information on LinkedIn. You can find potential hires on LinkedIn; therefore, you can showcase your page to display your company’s culture, your employees’ experience in your company and their achievements, etc.

You can share news and milestones of your company on your LinkedIn company page.

It would help if you shared professional content on LinkedIn. Examples of content types include training webinars, whitepapers, case studies, and more.

5) Pinterest:

Thanks to its vertical image support, Pinterest is the best place to share infographics. For best results, your infographics should be in the 2:3 aspect ratio.

Step-by-step guides and tutorials perform well on Pinterest.

Things to consider for Posting Platform-Specific Content

  1. Optimized Engagement:

    Different user habits and demographics are drawn to different social media platforms. What functions on LinkedIn or Twitter might not function on Instagram? By creating material specifically for each platform, you can optimize your content to the unique preferences of each audience and increase engagement rates.

  2. Enhanced Visibility:

    Social media algorithms give material that consumers connect with more weight. Your content will be more likely to be noticed and shared by your target audience if it is optimized for each platform. This may result in increased brand awareness and outreach.

  3. Better ROI:

    Your marketing efforts may get a better return on investment (ROI) if you purchase social media service packages with platform-specific content production. Your firm can achieve more significant outcomes by concentrating its resources on producing content that appeals to the audience on each channel.

  4. Content Writing Services:

    If you don't have the time or experience in-house to produce platform-specific material, consider hiring a content writing agency to handle your content development needs. Agencies may assist you in creating content strategies for each platform to maintain efficacy and consistency across all of your social media channels.


These are general guidelines on posting platform-relevant content. Social media is evolving; therefore, stay updated to the latest trends and keep yourself ahead of your competition. If you find it overwhelming with all these different forms of content for different platforms, consider hiring one of the Best Digital Marketing Agencies in India - ValueHits! Our dedicated team is continuously at work to improve your business presence online. For more details, you can visit our website or give us a call.


  1. Why is it crucial to provide content on social media that is specific to each platform?

    Posting material tailored to the individual demographics, interests, and algorithms of each social media network is imperative. Your social media marketing campaigns will be more visible, engaging, and effective overall if your material is tailored to each platform's unique features.

  2. How can I determine what kind of content is appropriate for every social media network?

    Comprehending the target audience and objective of any platform is crucial. Visual content, such as photos and videos, is popular on Instagram, but professional and industry-related content is more popular on LinkedIn. Understanding the kind of material that performs best on each platform may also be gained by performing audience research and examining platform metrics.

  3. On social media, how frequently should I post content specific to each platform?

    Depending on the platform and the preferences of your audience, you can post more or less frequently. It's critical to stay consistent while steering clear of oversharing, which can bore viewers. To find the best posting schedule for each site, test out various posting frequencies and keep an eye on engagement numbers.

  4. Which tools can I use to produce social media content tailored to a certain platform?

    You can create content specific platforms with the use of many resources, such as content production platforms, social media management tools, and expert content writing services. These tools can help you increase the efficiency of your social media marketing campaigns, guarantee consistency across platforms, and streamline the process of creating content.

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Hardik Mody

Hardik Mody is a Senior Manager in Digital Marketing. He plans and coordinates the marketing activities of ValueHits, a full-service Digital Marketing Agency in Mumbai, India. With his experience and Expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.