As a digital marketing company, we understand the importance of search engine optimisation (SEO) for online businesses. Artificial intelligence (AI) has made significant advancements in recent years, and AI-powered language models like ChatGPT have become increasingly popular. While ChatGPT offers several benefits, it can also pose a risk to SEO strategies in the digital marketing world. Let’s dive a little dip in this discussion.

What is ChatGPT AI?

ChatGPT is a language model developed by OpenAI that generates human-like responses for input text. It has been trained on a vast amount of text data and can understand and respond to natural language inputs closely resembling a human conversation or interaction. 

As a result, numerous businesses globally automate various processes, including customer service and content creation, using this impressive OpenAI tool.

ChatGPT a new threat to SEO?

The use of ChatGPT may harm SEO efforts. One of the primary goals of SEO is to optimise content for search engines with relevant keywords and phrases that users are likely to search for in search engines.

As ChatGPT grows, it begins to produce an increasing amount of SEO-friendly content that is difficult to distinguish from human-written content.

However, SEO professionals do not need to worry as Google has already warned about the risks of deploying ChatGPT content on the website with updates like the Helpful content update and Spam update, which concentrates on identifying AI-generated or duplicated content.

Drawbacks and loop-holes of ChatGPT

ChatGPT-generated content may only sometimes include the most relevant keywords and phrases, making it less likely to rank higher in search results.

Despite claims to the contrary, Chat GPT is far more akin to a trained machine learning system. The trained deep-learning neural network used in the GPT-3 algorithm, which Chat GPT is based on, is excellent at guessing the next word in a piece of content. It’s only as good as the data used to train the model, like every machine learning algorithm. Most of the crawled web content served as the training set for the GPT 3 model.

But for what purpose is this? There is a depletion of unique stuff and rehashed material on the internet already. It is a recipe for poor rankings and outcomes, as anyone who has sufficiently invested time in SEO and content marketing knows. Excellent content adds something fresh, distinctive, and experience-based to the conversation.

Risk of duplicate content

Another risk associated with ChatGPT is the potential for duplicate content. As ChatGPT generates content based on the input it receives, the same content may be developed multiple times for different information. It can lead to the creation of duplicate content, which is penalised by search engines such as Google.

ChatGPT can still be a valuable tool for organisations despite these risks. Use ChatGPT to help businesses develop content ideas, which can be manually SEO-optimized. With this strategy, ChatGPT’s content is optimised for SEO while still gaining the advantages the language model offers.

To conclude

As a Digital Marketing Company , we recognise the benefits of AI-powered language models such as ChatGPT. However, we also understand the potential jeopardies associated with its use. Using it correctly can help minimise the risk and increase different advantages for SEO.