Digital Marketing Trends in 2022

What can you expect from the world of digital marketing in 2022? Read this Digital Marketing Trends blog for more details and what strategies to expect from the best digital marketing company in Mumbai.

The world of digital marketing has changed dramatically over the past several years, thanks to changes in search engine optimisation (SEO), customer service, product quality, and other areas that all make up the digital marketing mix. While some of these changes were merely incremental updates, others were much more dramatic than we could have ever predicted. In this article, we’ll explore what the world of digital marketing might look like in 2022 and how it’s likely to change in the coming years.

Optimisation powered by AI

In five years’ time, AI will be able to optimise your digital strategy to a point where most of your competitors simply won’t know what hit them. With tools like Chatbots, automated emails and live chat applications that AI powers, businesses will be able to handle customer enquiries 24/7 without ever having to hire more human staff. Your competition may want to shift its focus towards hiring people who can create such systems for them.

Programmatic Advertising

In programmatic advertising, which refers to buying advertising space through automated channels, marketers give ad-serving technologies software instructions regarding where and when their ads should appear. Traditionally, advertisers used data to buy up specific locations (think newspapers or magazines), but now they use data to target audiences for digital ads (as opposed to buying physical space). It’s estimated that programmatic accounted for about 30% of digital display ad spending in 2016—up from 15% just a year earlier.

Social Media Stories

The Future of Social Media is Stories: Social media stories have become more common than ever. For example, Instagram stories have reached a staggering 600 million active users. Facebook, which has been rolling out its own stories feature over recent months (alongside WhatsApp Status and Messenger Day), has 400 million daily active users for its story function. In addition to these inherently social platforms, it’s also worth noting that Snapchat has 200 million daily active users for its basic service – 100 million of whom use it every day.

Chatbots

Artificial intelligence has taken over our lives, and chatbots are a big part of that. Chatbots let you get information and help you accomplish tasks while making it seem like you’re interacting with another human being. The real value of chatbots is that they can be customised to handle your unique questions or offer suggestions based on your previous interactions with them. They give companies an opportunity to interact with customers more personally than ever before.

Video Marketing

Digital marketers are increasingly using video as a way to tell their stories. If you’re not incorporating videos into your marketing campaigns, your business could be missing out on significant leads and sales. In 2022, expect more businesses to include videos as part of their content marketing efforts.

Social Messaging Apps

In 5-10 years, social messaging apps will likely eclipse social networks. Snapchat and Instagram already boast more users than Twitter. As smartphones and mobile broadband connections become more powerful, social messaging platforms will be better equipped to handle more diverse content. And as always-on internet connections become more ubiquitous and less expensive, people’s desire for a native communications platform that can be accessed from anywhere with an internet connection (as opposed to one tied to a desktop computer) will only grow stronger.

Visual Search

Google’s image-recognition algorithm can search and recognise text within images, which is an example of visual search. In fact, according to a report by Forrester, 50% of all searches will be related to images by 2020. The trend toward visual search has led to an increase in visual content (images and videos) on platforms like Twitter and Facebook.

Live Stream Shopping

While you may be used to heading to your favourite brick-and-mortar store for your shopping needs, there’s a trend emerging among marketers and consumers: live streaming. Brands like Adidas and Forever 21 have created apps that allow customers to live to stream their latest products while they shop. This effectively makes it so that consumers can virtually try on clothing or shoes before they make a purchase, which leads to greater satisfaction with their purchases and a more personalised shopping experience overall.

Voice Search

A decade from now, Google and other voice-search services will be so good that typing will seem as antiquated as using a landline. You’ll only need to say a few words, and your device will take over and provide you with whatever information you are looking for. To stay ahead of your competition, it’s important to keep an eye on emerging trends like voice search and improve how your company uses them to reach customers.

Conclusion

Now that you have a better understanding of what to expect from digital marketing in 2022 get a hold of ValueHits, the best digital marketing company in Mumbai , to make sure you stay a cut above the rest.