If you feel the rate at which SEO techniques and its effectiveness are changing on a constant incline, then you are not alone. Google is getting smarter and powerful every time and is getting just as useful to keep people within its framework. Getting a high rank on a search engine is every company’s dream, and in 2020, here are some effective SEO techniques you can utilize to improve your ranks on SERPs.
User experience across the entire site:
Every search engine will want to deliver the best quality result for every users’ query. If they fail at this forefront, chances are the users will look for other alternative search engines. Being one of the largest search engines in the world, Google does this job very well.
If you need better ranks on SERPs, you will have to offer your users the best experience possible. Bad user experience and poor quality harm your website’s rankings, and Google is continually getting better at determining site quality. Websites that are untrustworthy, outdated, amateurish, slow to load, etc. do not resonate well with search rankings. Therefore, if you want your website to rank high, make sure you are addressing all the issues that are harming your user’s experience.
Optimise for voice search:
The number of users, depending on voice assistants and smart speakers, is increasing every day. Therefore, it is safe to say that including voice search into your SEO strategy is definitely a safe bet. Voice searches are quite different from text-based searches. Hence, your voice search strategy should be optimized accordingly. For example, a text searcher might type “horse diet.” A voice-based search, however, tends to be longer — something like “what do horses eat?” Voice searches will make use of long-tail keywords.
The majority of the searches have been through mobile, and the trend is set to rise. Therefore, it is essential to create a website that’s mobile-friendly. Another good reason to go for mobile-friendliness is that Google has gone mobile-first. In March 2020, Google announced that it will now primarily use its mobile smartphone user-agent to crawl sites. As a result, any new site should heavily focus on the mobile experience.
Focus on topic clusters:
Google is evolving, and so its algorithm. Its objective now is to understand the intention of its users – what are their expectations from the search results, what are they looking for, and more specifically, what search result will help satisfy their query.
Therefore, it is crucial to focus on topical clusters and not just only on keywords. You cannot expect to appear on the first page of Google just by creating keyword-focused content. You also need to focus on the content revolving around your keyword and add context to it. You need to understand your user’s intention behind the search query.
A diverse backlink portfolio:
Even in 2020, links are still an essential part of search engine optimization. Keep in mind, though, that quality matters. Spammy links can hurt your site. Links from very low DA sites are unlikely to pass much value, while links from older domains have been shown to pass more value than those from newer sites. As sites grow and land links from more significant sites, they typically pick up links from smaller sites along the way. This diversifies your link profile and ensures that it looks natural to search engines.
SEO is rapidly evolving, and companies are hard on the heels trying to staying in touch with the changes. Businesses need to adapt quickly to give their website an edge over their competition. However, you always have a choice of hiring the Best Digital Marketing Agency in India, like us at ValueHits. You can make use of your experienced SEO Experts and gain the much-needed traction in this competitive world. Give us a call today and get yourself a free consultation.