Effective digital marketing strategies for restaurants in 2022

Digital Marketing | February 25, 2022

Struggling to keep your restaurant afloat in the digital space in 2022? These tactics can help you out. Check out this blog to learn more about digital marketing strategies for your restaurants’ online presence.

Effective digital marketing strategies for restaurants in 2022


In the modern world, businesses need to find innovative ways to attract new customers and to build loyalty among existing ones. And one of the most effective ways to do this is through digital marketing strategies, whether it's through social media, email, or your own mobile app. If you're trying to figure out how to use digital marketing strategies in your business, here are some tried-and-true tips from Valuehits - the best digital marketing company in Mumbai.

Geo-targeted ads

Today, 92% of all online searches begin with a search engine. That number is expected to increase to 96% by 2022, which makes geo-targeted advertising essential for businesses that want to get their messages out to local customers. Restaurants can target ads based on proximity to a restaurant, even down to an individual address. Using accurate location data (which can be automatically collected) makes it possible to target ads specifically at residents who live within two miles of your restaurant and cater to their interests, lifestyle, and more. Geo-targeting doesn't just allow you to connect with potential patrons—it also allows you to better connect with your current clientele, so they feel more appreciated and loyal as customers.

Use "near me" searches

As search engines improve their local presence, it's becoming increasingly important to optimise your restaurant's online presence for near me searches. Your website's homepage is an obvious place to start; when possible, include information about your location and contact information so that potential customers can easily find you. Other websites where you should focus on including near me details are social media channels like Twitter and Instagram. (And if you run a restaurant with multiple locations, make sure that each location has a unique URL.)

Run seasonal specials

How can you stay relevant to your audience? For one, running seasonal specials will keep people coming back. If they're visiting your restaurant during a new season, they'll be more likely to try something different on your menu.

Promote restaurant entertainments

Restaurant owners can make use of social media channels to promote their entertainment. Thes website also provides an opportunity to market many types of entertainment, including music concerts, movie premieres, launch parties, live performances, etc. Promoting such restaurant entertainment can help increase footfall to your restaurant.

Grow restaurant catering

Catering has been an integral part of the restaurant business for a long time. In fact, catering is one of the first few things that come to mind when you think about a restaurant. But there's only so much growth that can be done in restaurant catering. With competition increasing every day, it's important to look at other ways to grow business and profitability. If you are planning on adding catering services to your restaurant, it's important to market yourself aggressively while ensuring optimum online and offline visibility.

Create interesting food blogs

Food blogs are an excellent place to start your digital marketing journey. You can think of food blogs as a digital version of word-of-mouth. If you want your restaurant to be talked about on a national or even global level, you need to get people talking about it. One way to do that is by creating interesting content and having it spread via word-of-mouth.

Use Instagram stories for promotion

In 2022, Instagram stories will be a major part of most businesses' digital marketing campaigns. One study found that over 80% of people who used Instagram stories to view products also purchased those products within 24 hours. Even more interesting, though, is that 44% of shoppers chose not to click on a post with an add to cart button when they saw it on their Instagram feed—but 54% did when they saw an Instagram story advertisement instead.

Use Instagram Influencer Marketing

If you have a solid presence on Instagram, it could be worth getting one of your customers with a large following to host an event at your restaurant. They'll take pictures and post about their experience in exchange for free food and drink. Do it right, and people who love food will be more likely to follow your account after seeing pictures of what you serve.

Promote Your Reviews Through Facebook and Google Ads

One way to reach your target market is through advertisements on Google and Facebook. If you want to do that, it's a good idea to start small; you don't want to pay a ton of money only to find out that your target audience isn't interested in your product. Instead, set aside $100 (or whatever amount you can afford) for advertisement and use it to determine what kind of ads work best.

Make the most of Google Maps

Google Maps has a relatively new function that lets users post businesses directly onto their maps. This is an excellent opportunity for restaurants that want to attract more foot traffic. It also allows you to include photos, hours of operation, and other vital information about your restaurant that can give diners exactly what they're looking for—whether it's lunch, dinner, brunch, or happy hour! Best of all? Your digital listing only costs $4.99 per month and can be edited from anywhere using just your smartphone. It's an affordable way to reach customers across platforms like desktop and mobile devices without spending too much time crafting elaborate details about your establishment.

Get food bloggers to review your restaurant

Getting food bloggers to review your restaurant can be tricky. You have to send it out into a big, anonymous world and hope you connect with people who will enjoy your restaurant enough to tell others about it. That's where digital marketing comes in. If done right, social media and other digital marketing platforms can create awareness of your restaurant and encourage local customers and those around India to visit your establishment. You can offer food bloggers special deals and an exceptional experience in exchange for their positive feedback on their social media channels.

The bottom line

If you want to succeed as a restaurant, it's best to partner with an experienced digital marketing company in Mumbai , like us at Valuehits. Digital marketing is constantly evolving, and what works one year may not work in ten years—or five years, or even six months. This is why we suggest outsourcing your digital strategies. We are a leading digital agency, and we can help you develop content that generates leads today while preparing you for tomorrow.

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Hardik Mody

Hardik Mody is a Senior Manager in Digital Marketing. He plans and coordinates the marketing activities of ValueHits, a full-service Digital Marketing Agency in Mumbai, India. With his experience and Expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.