Everything you need to know about meta title and meta description

SEO | December 14, 2020

A significant number of meta titles and meta descriptions are truncated due to a lack of understanding of how these factors work and are displayed in Google SERPs. That’s why here’s everything you would like to know about meta titles and meta descriptions to help you out with your SEO strategies.

Everything you need to know about meta title and meta description


What is a meta title?

This tag is an HTML element of a webpage which specifies the title of the web page to the search engine. This title tag describes the webpage’s content and is displayed on the search engine result pages. This is a clickable headline when the results are shown during a search. This is an essential part of On-page SEO. Proper optimization of metadata helps increase your business’s click-through rates and offers users a better overview of your webpage. Google display title at 600 pixels, but the results vary for desktops and mobile phones. A title that is truncated on a desktop might be viewed in full on the smartphone. Therefore, keep an eye out for the truncation of titles on both desktop and mobile views.


1. SERP: Even with good rankings on SERPs, the title tag will determine whether your prospective customer will click-through or not. The title tag should be brief enough to convey the information of your webpage to your user 2. Web Browsers: The title tag is shown on top of your web browser that helps users to recognize your website from others when multiple tabs are open. 3. Social network: Whenever a user shares your website on social media, the title tag is displayed to other users on the post. Without an attractive title tag, people won’t be drawn to sharing your website! So make sure your titles are meaningful as well as engaging.

What is a meta description?

This is an HTML tag that summarises the content of a webpage. The contents of a meta description are displayed along with the meta title. A perfectly curated meta description offers users all the details in a short paragraph, helping you improve your click-through rates. The best length for meta descriptions is said to be between 50 to 160 characters. Google will truncate anything beyond that. SEOs must make meta descriptions compelling and informative with proper keywords to make your prospective customers click it. You should not merely stuff your meta description with keywords!


1. Meta description offers an overview of your entire webpage’s content. 2. A compelling meta description can help boost your click-through rates and also improve your organic rankings. 3. Refreshing meta description of web pages with old content can help gather more traction 4. A well-written meta description that is also optimized correctly for user-intent can help boost your conversions significantly.


You cannot afford to ignore meta titles and meta descriptions. These are essential aspects of SEO that can help you boost your CTR and organic rankings. Hiring the best SEO company like us at ValueHits can offer you a comprehensive SEO strategy that covers all aspects and more. Call us to learn more about our SEO packages.

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Hardik Mody

Hardik Mody is a Senior Manager in Digital Marketing. He plans and coordinates the marketing activities of ValueHits, a full-service Digital Marketing Agency in Mumbai, India. With his experience and Expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.